Journal ArticleDOI
Exploring the nature of linkages between consequences and values
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In this paper, the authors discuss seven issues related to laddering, both in terms of its use as an approach to gathering data and interpreting the output from laddering interviews: direction, number, and strength of linkages, degree of specificity, where in the ladder is the respondent's main focus, which links should be at the top of the ladder, and relation of values to choice behavior.About:
This article is published in Journal of Business Research.The article was published on 1991-03-01. It has received 168 citations till now. The article focuses on the topics: Laddering.read more
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Consumer Value: A Framework for Analysis and Research
TL;DR: Holbrook as mentioned in this paper provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
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Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts
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Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories:
TL;DR: In this article, the authors describe and illustrate a hermeneutically grounded interpretive framework for deriving marketing-relevant insights from the "texts" of consumer stories.
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Customer value: a review of recent literature and an integrative configuration
TL;DR: In this paper, the authors present an integrative configuration of the concept of customer value that reflects its richness and complexity, including three complementary models: customer value in exchange, customer value buildup, and customer value dynamics.
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Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems
TL;DR: In this paper, the authors discuss laddering as a possible method to obtain estimates of consumption-relevant cognitive structures which will have predictive validity, and four criteria for valid measurement are derived and applied, which refer to data collection, coding, and analysis.
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Journal ArticleDOI
Laddering theory, method, analysis, and interpretation.
TL;DR: The focus of this article is on detailing the specifics of the in-depth interviewing and analysis methodology, termed “laddering”, for uncovering means-end hierarchies defined by these key elements and their linkages or connections.
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Understanding Human Values: Individual and Societal.
Lynn Smith-Lovin,Milton Rokeach +1 more
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Assessing the correspondence of one or more vectors to a symmetric matrix using ordinal regression
TL;DR: A statistical model for interpreting psychological scaling research, based on the heuristic work of Reynolds (1983), is developed, which has certain advantages over the standard property fitting approach currently used to interpret multidimensional scaling spaces.