Showing papers in "Journal of Marketing Research in 1979"
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
Abstract: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...
14,727 citations
2,729 citations
TL;DR: In this article, the basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research and a critique is given.
Abstract: The basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research. A critique ...
1,311 citations
TL;DR: Multi-attribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors as mentioned in this paper, and through such understanding the...
Abstract: Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the...
394 citations
TL;DR: This article examined the effect of generalized self-confidence, anxiety, and specific selfconfidence on consumers' tendency to seek information sources as a means of reducing purchasing uncertainty, and found that consumers tend to seek sources of information as a way of reducing uncertainty.
Abstract: The authors examine the effect of generalized self-confidence, anxiety, and specific self-confidence on consumers’ tendency to seek information sources as a means of reducing purchasing uncertainty...
302 citations
TL;DR: This article presents theoretical arguments and empirical evidence which suggest that factor analysis is superior to discriminant analysis and similarity scaling with respect to predictive ability, managerial interpretability, and ease of use.
Abstract: Perceptual mapping is widely used in marketing to analyze market structure, design new products, and develop advertising strategies. This article presents theoretical arguments and empirical eviden...
212 citations
TL;DR: In this paper, the convergent, discriminant and predictive validity of the tripartite model of attitudes is investigated on the basis of a structural equation methodology, and evidence is obtained for convergent and discriminant attitudes.
Abstract: The convergent, discriminant, and predictive validity of the tripartite model of attitudes is investigated. On the basis of a structural equation methodology, evidence is obtained for convergent va...
211 citations
TL;DR: For the cross-sectional multiattribute approach to choice modeling, the multinomial logit is theoretically and empirically superior to the more commonly used regression approach as discussed by the authors, and it is shown to be better suited for cross-attribute choice modeling.
Abstract: The authors argue that for the cross-sectional multiattribute approach to choice modeling, the multinomial logit is theoretically and empirically superior to the more commonly used regression appro...
198 citations
TL;DR: In this article, a particular value-assessing instrument, the Rokeach Value Survey (RVS), was investigated for its applicability to cross-cultural marketing, and it was shown that in measuring values, the survey can be used to identify cross-culture similarities and differences.
Abstract: This research investigates a particular value-assessing instrument, the Rokeach Value Survey (RVS), for its applicability to cross-cultural marketing. The study establishes that in measuring values...
191 citations
TL;DR: A detailed comparison is made of the alternative approaches of parameter estimation and suggestions are given for the potential users of decompositional multiattribute preference models.
Abstract: Since 1971, interest in the use of decompositional multiattribute preference models in marketing has been increasing. The applications have varied in terms of the type of data used, behavior predic...
172 citations
TL;DR: In this article, the authors present empirical evidence that supports the explicit consideration of situational factors in the study of consumer behavior, including attitude and brand choice behavior, in the context of online shopping.
Abstract: Empirical evidence is presented which supports the explicit consideration of situational factors in the study of consumer behavior. Situational variation of brand choice behavior and attitude is id...
TL;DR: In this article, path analysis is used to examine the relationships among the salesperson's perceptions of performance feedback, participation, role clarity, and job satisfaction, and the results of the study indicate...
Abstract: Path analysis is used to examine the relationships among the salesperson's perceptions of performance feedback, participation, role clarity, and job satisfaction. The results of the study indicate ...
TL;DR: In this paper, the authors studied buyers' prepurchase information search activities to determine whether distinctive patterns of information source usage could be identified, based on a method based on canonical a...
Abstract: Durable goods buyers’ prepurchase information search activities were studied to determine whether distinctive patterns of information source usage could be identified. A method based on canonical a...
TL;DR: In this article, a brand life cycle model is developed which incorporates carryover effects and obsolescence and allows for time-varying price responses, and an empirical study of 35 brands in seven different markets is conducted.
Abstract: A brand life cycle model is developed which incorporates carryover effects and obsolescence and allows for time-varying price responses. An empirical study of 35 brands in seven different markets s...
TL;DR: The use and evaluation of structural equation models which include unobservable variables, which permit theoretical constructs to be represented by multiple indicators, are illustrated in an industrial salesforce study.
Abstract: Structural equation models which include unobservable variables permit theoretical constructs to be represented by multiple indicators. The use and evaluation of such models are illustrated in an i...
TL;DR: A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM) as discussed by the authors.
Abstract: A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM...
TL;DR: The first large-scale marketing study in which individual consumers' survey responses could be linked to their panel diary recordings is reported in this paper, where the results, for the margarine category only, indi...
Abstract: The first large-scale marketing study in which individual consumers’ survey responses could be linked to their panel diary recordings is reported. The results, for the margarine category only, indi...
TL;DR: Only slight advantages are shown for the Stapel scale in lack of leniency and the semantic differential scale in precision in a comparison of these scale approaches with the Likert one in measuring store image.
Abstract: Only slight advantages are shown for the Stapel scale in lack of leniency (high scores) and the semantic differential scale in precision (low variance) in a comparison of these scale approaches wit...
TL;DR: In this article, the authors investigated the factors that account for the wide variation in performance with in a salesforce, and what is the relative importance of these factors, and they attempted to answer that question by first developing a model to identify the most important factors.
Abstract: What factors account for the wide variation in performance with in a salesforce, and what is the relative importance of these factors? The authors attempt to answer that question by first developin...
TL;DR: In this paper, the authors found that the pattern of television audience duplication (overlap of audiences between media vehicles) in the United States is more complex than those in the UK.
Abstract: Patterns of television audience duplication (overlap of audiences between media vehicles) in the United States are found to be more complex than those in the United Kingdom. A new model of duplicat...
TL;DR: The Fishbein behavioral intentions model as discussed by the authors posits two types of intentions, i.e., positive intentions and negative intentions, as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables.
Abstract: Behavioral intentions often have been used as a surrogate for actual behavior in choice models and to reflect the impact of marketing variables. The Fishbein behavioral intentions model posits two ...
TL;DR: Three methods of obtaining attribute importance—conjoint measurement, self (questionnaire) report, and information display board—are compared and found to yield contrasting results.
Abstract: Three methods of obtaining attribute importance—conjoint measurement, self (questionnaire) report, and information display board—are compared and found to yield contrasting results. The results of ...
TL;DR: An analysis of the nature of sources cited by authors of articles published in the JMR and JM as mentioned in this paper yields insight into the structure and boundaries of the marketing discipline, as well as insights into the authors' motivations.
Abstract: An analysis of the nature of sources cited by authors of articles published in the JMR and JM yields insight into the structure and boundaries of the marketing discipline.
TL;DR: An example from consumer esthetics involving the evaluation of recordings by jazz saxophonists shows contrasts among the compositional approaches that result in different kinds of dimensions being prominent in reduced space solutions.
Abstract: Compositional methods for generating product spaces from attribute data differ in their capacity to recover objective dimensions that discriminate between brands. These differences, which have impo...
TL;DR: In this article, data support the hypothesis that the personality variables anxiety and self-confidence are related to consumer choice behavior, and post hoc analyses construct six personality factors w.r.t.
Abstract: Data are reported supporting the hypothesis that the personality variables anxiety and self-confidence are related to consumer choice behavior. Post hoc analyses construct six personality factors w...
TL;DR: A 2 × 2 factorial experiment was designed to test the impact on mail survey response rate resulting from variations in paper trim size and number of printed pages in the questionnaire as discussed by the authors.
Abstract: A 2 × 2 factorial experiment was designed to test the impact on mail survey response rate resulting from variations in paper trim size and number of printed pages in the questionnaire. ANOVA findin...
TL;DR: In this paper, the authors report the results of a 2 × 3 factorial experiment which measures high and low prejudice white consumers' evaluations of ads for which models' race is manipulated.
Abstract: The authors report the results of a 2 × 3 factorial experiment which measures high and low prejudice white consumers’ evaluations of ads for which models’ race is manipulated. The study disconfirms...
TL;DR: The effect of varying fear levels was tested in a field experiment on a random resident sample and on separate demographic and psychographic subsegments as discussed by the authors, and certain attitudinal and behavioral effects were found.
Abstract: The effect of varying fear levels was tested in a field experiment on a random resident sample and on separate demographic and psychographic subsegments. Certain attitudinal and behavioral effects ...