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Journal ArticleDOI

Gender, culture and determinants of behavioural intents to adopt mobile commerce among the Y Generation in transition economies: evidence from Kazakhstan

Kim-Choy Chung
- 01 Jul 2014 - 
- Vol. 33, Iss: 7, pp 743-756
TLDR
This study investigates perceived risk and trust in relationship to the Diffusion of Innovation Theory from a cultural perspective to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation in Kazakhstan and verifies theoretical proposition regarding the behavioural intent towards mobile commerce adoption.
Abstract
This study investigates perceived risk and trust in relationship to the Diffusion of Innovation Theory [Rogers, E.M., 1962. Diffusion of innovations. Glencoe, IL: The Free Press; 1983. Diffusion of innovations. 3rd ed. New York: The Free Press] from a cultural perspective to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation in Kazakhstan. Surveys from 345 university-level students and subsequent structural equation modelling revealed perceived risk, trustworthiness and Rogers’ five innovation characteristics are important determinants. Perceived risk and trustworthiness are important determinants because of the high uncertainty avoidance characteristics of the Kazakh society. This study advances theory regarding culture- and generation-based characteristics to transition economies by verifying theoretical proposition regarding the behavioural intent towards mobile commerce adoption, resulting in a greater understanding of mobile commerce adoption among the Y...

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References
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Book

Using multivariate statistics

TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
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Structural equation modeling in practice: a review and recommended two-step approach

TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Journal ArticleDOI

Diffusion of innovations

TL;DR: Upon returning to the U.S., author Singhal’s Google search revealed the following: in January 2001, the impeachment trial against President Estrada was halted by senators who supported him and the government fell without a shot being fired.

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Diana Adler
TL;DR: The using multivariate statistics is universally compatible with any devices to read, allowing you to get the most less latency time to download any of the authors' books like this one.
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A Model of Distributor Firm and Manufacturer Firm Working Partnerships

TL;DR: In this article, a model of a distribution firm and a manufacturer working partnership is presented and is assessed empirically on a sample of distributor firms and an empirically verified sample of manufacturer firms.
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