Journal ArticleDOI
Green marketing of cosmetics and toiletries in Thailand
TLDR
In this paper, an attempt has been made in this paper to analyze the green marketing strategies of these companies and their impact on consumer attitudes and brand loyalty, using case research method and questionnaire-based surveys.Abstract:
Use of traditional cosmetics and toiletries manufactured from herbs and plant extracts has been popular in many Asian countries. However, green marketing of these products is rather recent. Encouraged by the growing environmental consciousness on the part of citizens and a growing market for cosmetics and toiletries, several global and local companies have entered Thailand. An international company, The Body Shop, and a local company, Oriental Princess, have employed green marketing strategies to build their customer base in the Thai market. Using case research method and questionnaire‐based surveys, an attempt has been made in this paper to analyze the green marketing strategies of these companies and their impact on consumer attitudes and brand loyalty. The research shows that that the two companies have made honest attempts to adopt green marketing strategies. However, Thai customers consider non‐green attributes more important in making their purchase decisions. The two case companies have been able to create favorable attitudes and enjoy a high degree of brand loyalty.read more
Citations
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Journal ArticleDOI
How can corporate social responsibility activities create value for stakeholders? A systematic review
John Peloza,Jingzhi Shang +1 more
TL;DR: In this paper, the authors review the existing literature to outline which CSR activities and outcomes have been included in previous research, and synthesize the means by which these activities can add value for consumers and how these have been represented in CSR literature.
Journal ArticleDOI
Opportunities for green marketing: young consumers
TL;DR: In this article, the authors identified important factors that affect Hong Kong adolescent consumers' green purchasing behavior, including social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behaviour, social influence and concern for self-image in environmental protection.
Journal ArticleDOI
Consumer purchase intention for organic personal care products
Hee Yeon Kim,Jae-Eun Chung +1 more
TL;DR: In this article, the authors used the theory of planned behavior to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, and they found that environmental consciousness and appearance consciousness positively influence attitude toward buying organic products.
Journal ArticleDOI
A framework identifying the gaps between customers' expectations and their perceptions in green products
Shih Chang Tseng,Shiu Wan Hung +1 more
TL;DR: In this article, the authors adopt the service quality model for drafting a model describing the gaps existing between consumers' expectations and their perceptions, and adopt the notion of SERVQUAL instrument to develop a green product instrument for measuring these gaps.
Journal ArticleDOI
Role of Socio-Demographics in Segmenting and Profiling Green Consumers
Sanjay Jain,Gurmeet Kaur +1 more
TL;DR: In this paper, the authors explored the usefulness of select socio-demographic characteristics in capturing variations present in the environmental consciousness of the consumers in India and found that statistically significant linkages between the sociodemo-graphic characteristics and different environmental consciousness constructs, thus implying potential usefulness of these characteristics in profiling different segments of green consumers and evolving accordingly the green marketing strategies and environmental campaigns as capable of more effectively.
References
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Green and Competitive: Ending the Stalemate
TL;DR: The Dutch flower industry has responded to its environmental problems by developing a closed-loop system to reduce the risk of infestation, reducing the need for fertilizers and pesticides, and improving product quality as mentioned in this paper.
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Green consumers in the 1990s: Profile and implications for advertising
TL;DR: In this paper, a profile of the ecologically conscious consumer was developed from the responses of 582 adult consumers to a nationwide survey (n = 1,302), and the consumers' belief that they, as individuals, can help solve environmental problems (perceived consumer effectiveness) was found to be the best predictor of ECCB.
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The link between green purchasing decisions and measures of environmental consciousness
TL;DR: In this article, a review of the literature suggests that traditional segmentation variables (socio-demographics) and personality indicators are of limited use for characterizing the green consumer.
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Marketing Strategies and Market Prospects for Environmentally‐Friendly Consumer Products1
TL;DR: In this article, the authors report on an empirical analysis of firms' marketing strategies and their influence on consumer demand for green products in four representative markets: household detergents, paper (recycled), petrol (unleaded), and automobile technology (focusing on catalytic converters).
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Using strategic alliances to develop credible green marketing
TL;DR: In many cases, the inclusion of environmental issues in the marketing mix is largely motivated by the organization's desire to address consumers' increasing level of environmental awareness as mentioned in this paper, however, producers face three problems when they attempt to utilize environmental marketing: a lack of credibility; consumer cynicism; consumer confusion over claims.