Journal ArticleDOI
Hedonic Consumption in Virtual Reality
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TLDR
In this paper, the authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific virtual reality (i.e., online video games) and uncovered three categories of drivers of hedonic consumption in virtual reality, including product attributes, developer strategies, and virtual game community.Abstract:
With the fast development of online communities, it has become critical for firms to understand these communities’ influence on consumers’ consumption experiences. This is especially true in the case of hedonic consumption. The authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific virtual realities (i.e., online video games). This study uncovers three categories of drivers of hedonic consumption in virtual reality, including product attributes, developer strategies, and virtual game community; and three dimensions of outcome, including product-related experience, and behavioral and emotional experiences. The findings also suggest that community involvement intensifies consumers’ hedonic experiences.read more
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Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects
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The Role of Virtual Communities in Gambling and Gaming Behaviors: A Systematic Review.
TL;DR: According to results, online communities serve different functions in gambling and gaming behaviors, while gaming communities are inherently embedded inside a game being an essential part of the gaming experience.
References
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Journal ArticleDOI
Social Capital in the Creation of Human Capital
TL;DR: In this paper, the concept of social capital is introduced and illustrated, its forms are described, the social structural conditions under which it arises are examined, and it is used in an analys...
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Basics of Qualitative Research
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Social Capital, Intellectual Capital, and the Organizational Advantage
Janine Nahapiet,Sumantra Ghoshal +1 more
TL;DR: In this article, the authors present a model that incorporates this overall argument in the form of a series of hypothesized relationships between different dimensions of social capital and the main mechanisms and proces.
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“Bowling Alone: America’s Declining Social Capital”
TL;DR: Putnam as discussed by the authors showed that crucial factors such as social trust are eroding rapidly in the United States and offered some possible explanations for this erosion and concluded that the work needed to consider these possibilities more fully.