Journal ArticleDOI
Impact of Employer Branding on Job Engagement and Organizational Commitment in Indian IT Sector
Geeta Rana,Ravindra Sharma,Surya Prakash Singh,Vipul Jain +3 more
- Vol. 8, Iss: 3, pp 1-17
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TLDR
In this paper, the impact of employee branding on job engagement and organizational commitment in Indian IT companies was examined empirically, and a strong positive association between employer branding and job engagement was found.Abstract:
This article seeks to empirically examine the impact of employee branding on job engagement and organizational commitment in Indian IT companies. The data was collected from 250 employees employed in various companies in Indian IT companies. Results revealed a strong positive association between employer branding and job engagement, job engagement and organizational commitment, and employer branding and organizational commitment. Further, job engagement showed a partial mediating effect on the link between employer branding and organizational commitment. This is the first empirical investigation to simultaneously examine associations among employer branding, job engagement, and organizational commitment. Practitioners could, with such knowledge, incorporate the most influential dimensions of employer branding in organizational culture.read more
Citations
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Journal ArticleDOI
Unbundling employer branding, job satisfaction, organizational identification and employee retention: a sequential mediation analysis
TL;DR: In this paper, a cross-sectional survey is utilized to gather data from 352 employees working in top Indian IT organizations and the results reveal that employer branding is positively related to job satisfaction, organizational identification and employee retention.
Journal ArticleDOI
Quality management practices as a driver of employee satisfaction: exploring the mediating role of organizational image
Faisal Babu,Sam Thomas +1 more
TL;DR: In this paper, a questionnaire-based survey of 285 employees including administrators, managers and heads of departments of 21 National Accreditation Board for Hospital and Healthcare providers-accredited hospitals in India was conducted.
Journal ArticleDOI
University brand as an employer: demystifying employee attraction and retention
TL;DR: In this article, the determinants of employer branding (EB) that attracts and retains the employees working in the Indian higher education sector using the factor-analytic approach are revealed. And the results of independent samples t-test explicate that perception of male and female university employees pertaining to EB factors of employee attraction and employee retention is congruent.
Journal ArticleDOI
Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms
TL;DR: In this article , the authors investigated the impact of employer branding on employee engagement and employee performance in the backdrop of the Coronavirus Disease 2019 (COVID-19) pandemic.
Journal ArticleDOI
Employer branding: design and development of a scale
TL;DR: In this paper , the authors designed, developed and validated an instrument to measure employer branding by considering existing employee perceptions, including career development opportunities; compensation and benefits; corporate social responsibility; training and development; work environment; organizational culture; and work-life balance.
References
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Journal ArticleDOI
The measurement and antecedents of affective, continuance and normative commitment to the organization
Natalie J. Allen,John P. Meyer +1 more
TL;DR: In this article, the authors proposed a three-component model of organizational commitment, which integrates emotional attachment, identification with, and involvement in the organization, and the normative component refers to employees' feelings of obligation to remain with the organization.
Journal ArticleDOI
The Measurement of Organizational Commitment.
TL;DR: The Organizational Commitment Questionnaire (OCQ) as discussed by the authors ) is a measure of employee commitment to work organizations, developed by Porter and his colleagues, which is based on a series of studies among 2563 employees in nine divergent organizations.
Journal ArticleDOI
Psychological Conditions of Personal Engagement and Disengagement at Work
TL;DR: This article found that people can use varying degrees of their selves, physically, cognitively, and emotionally, in work role performances, which has implications for both their performance and their wellbeing.
Journal ArticleDOI
Antecedents and consequences of employee engagement
TL;DR: In this paper, the antecedents and consequences of job and organization engagement based on social exchange theory were studied. But, the authors did not consider the relationship between job and organizational engagement.
Journal ArticleDOI
Career benefits associated with mentoring for protégés: A meta-analysis
TL;DR: Meta-analysis was used to review and synthesize existing empirical research concerning the career benefits associated with mentoring for the protégé, and the findings were generally supportive of the benefits of mentoring.
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