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Proceedings ArticleDOI

Information sharing through football website — Equatorial Guinea (EG) case study

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TLDR
The needs of football websites in Equatorial Guinea are demonstrated to show the lack of medium to share the football news, need a platform to keep themselves updated and exchange opinion with other fan, and implementing a football website could give benefit in terms of promoting the league to the outside world.
Abstract
This paper demonstrates the needs of football websites in Equatorial Guinea (EG) which is one of the smallest country in African continent. The websites is designed with the purpose to encourage information sharing and promoting EG football team among football fans from inside and outside of EG. This research is initiated based on three (3) key factors : 1) EG people would like to promote their football national team; 2) the lack of medium to share the football news; 3) need a platform to keep themselves updated and exchange opinion with other fan. Implementing a football website also could give benefit in terms of promoting the league to the outside world. Pre-implementation questionnaires were distributed to EG citizens and the result is analyzed to evaluate the needs. The feedback from the respondents on the websites features and design will be evaluated before it is transformed into a portal that will surely fulfill all the users' requirement and also the needs of EG citizens.

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References
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The demand for Semi-Pro League football in Malaysia 1989–91: a panel data approach

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Book

Football Goes East: Business, Culture and the People's Game in East Asia

TL;DR: In this paper, the authors discuss the business of football in East Asian Nation States and its role in the development of a professional football league in South Korea and in the creation of the Korean Football Association.
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Emerging trends in the use of the Internet – lessons from the football sector

TL;DR: In this paper, the authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites, finding that links were discovered between clubs' marketing orientation, departmental structure and subsequent web site management.
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Surfing in the premier league: key issues for football club marketers using the Internet

TL;DR: In this paper, the current extent and nature of Internet use amongst Premier League clubs and uses this as a basis for identifying key issues which football club marketers should consider when using the Internet Initially, the paper examines the growing body of literature in the areas of Internet marketing.
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