Patent
Method, system and apparatus for targeting an offer
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TLDR
In this paper, a system, apparatus, means, computer code, and method may include receiving data indicative of information associated with a user, determining a value of a metric associated with the user, verifying that the value of the metric associated to the user is valid, selecting an offer from a plurality of offers where each of the offers has a score associated with each value, and providing data indicative indicative of the selected offer.Abstract:
A system, apparatus, means, computer code, and method may include receiving data indicative of information associated with a user, determining a value of a metric associated with the user based on the data indicative of information associated with the user, verifying that the value of the metric associated with the user is valid, selecting an offer from a plurality of offers where each of the offers has a score associated with the value of the metric, and providing data indicative of the selected offer.read more
Citations
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References
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Patent
Method of delivery, targeting, and measuring advertising over networks
TL;DR: In this paper, the authors present methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet, and the use of advertisements is tracked to permit targeting of the advertisements of individual users.
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System and method for delivering customized advertisements within interactive communication systems
TL;DR: In this article, a system and method for delivering customized electronic advertisements in an interactive communication system is presented, where customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers.
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Information and advertising distribution system and method
James P Reilly,Gregory P Hassett +1 more
TL;DR: In this paper, the authors present an information and advertising distribution system, in which a data server stores and updates a database of information items and advertisements, each categorized so that each has an associated information category.
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Web browser with dynamic display of information objects during linking
TL;DR: In this article, the authors propose a method of browsing the World Wide Web of the Internet using a client machine supporting a graphical user interface and an Internet browser, which locally stores, retrieves and outputs information objects to reduce the waiting time normally associated with the download of hypertext documents having high resolution graphics.
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Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
TL;DR: In this paper, a method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner includes an index database, a user profile database, and a consumer scale matching process.