Journal ArticleDOI
Motivations for franchisors to use flat continuing franchise fees
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In this paper, the authors compared the use of flat continuing franchise fees or royalties with percentage-based continuing franchise fee in Australian franchises and found that the flat fee franchises conduct less monitoring of their franchisees, grow at a faster rate, and are less costly to enter than percentage fee franchises.Abstract:
This paper compares the use of flat continuing franchise fees or royalties with percentage‐based continuing franchise fees in Australian franchises. The population of Australian franchisors is surveyed to investigate why some franchisors choose a flat continuing fee structure. It is found that franchises using flat continuing fees offer their franchisees similar types of ongoing support throughout the life of the franchise agreement, but provide less ongoing support than franchises characterised by percentage fees. The flat fee franchises also conduct less monitoring of their franchisees, grow at a faster rate, and are less costly to enter than percentage fee franchises. The results suggest that whereas percentage fee franchisors can improve their ongoing income by helping franchisees to increase their sales, the flat fee franchisors are motivated to improve their ongoing income by increasing the size of their systems.read more
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The Economics of Franchising
TL;DR: In this article, four popular misconceptions about franchising are discussed: Franchising, vertical integration, vertical restraints, quality control, advertising and promotion, and termination and non-renewal.
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Assessing Franchising Sector Maturity: Australian Evidence
TL;DR: In this article, a framework for assessing the level of development is proposed, consisting of a number of attributes that may be expected to develop over time, and the performance of Australian franchises is compared against these attributes wherever appropriate evidence is available from the surveys.
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Retail Marketing Channel Franchise Failure
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Assessing the intangibles transferred in franchise businesses
TL;DR: In this article, the authors provided data obtained by personal surveys on the restaurant industry franchise system in Mexico and analyzed the relationship between the franchisor and the franchisee to exchange intangible resources for a franchise fee.
Journal ArticleDOI
Australian franchising research: Review, synthesis and future research directions
Owen Wright,Andrew McAuley +1 more
TL;DR: In this paper, the authors present a brief history of the development of franchising in Australia and its regulatory framework and link this to an analysis of relevant research, finding that a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods.
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Using multivariate statistics
TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
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Estimating Nonresponse Bias in Mail Surveys
TL;DR: This article used subjective estimates and extrapolations in an analysis of mail survey data from published studies for estimates of the magnitude of bias and found that the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
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TL;DR: The Statistical Methods for Psychology as discussed by the authors survey statistical techniques commonly used in the behavioral and social sciences, especially psychology and education, and is suitable for either a one-term or a full-year course, and has been used successfully for both.
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Marketing Research: An Applied Orientation
TL;DR: The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach.