New methods for studying visual communication and multimodal integration
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This article is published in Visual Communication.The article was published on 2012-08-01 and is currently open access. It has received 45 citations till now. The article focuses on the topics: Visual communication & Multimodality.read more
Citations
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The roles of multimodal pedagogic effects and classroom environment in willingness to communicate in English
TL;DR: Wang et al. as mentioned in this paper found that the use of audio/video and teachers' voices/facial expressions were perceived by participants as the most satisfactory, whereas the visual design of PowerPoint slides was the least satisfactory.
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Modality in the digital age
TL;DR: Kress and Van Leeuwen as mentioned in this paper provide a robust framework for describing modality in visual texts, and their book Reading Images: The Grammar of Visual Design (2006[1996] provides a rich vocabulary for describing visual content.
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Towards visual strategic communications : An innovative interdisciplinary perspective on visual dimensions within the strategic communications field
TL;DR: The study points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015, and can provide important knowledge about an innovative visual perspective in strategic communication research.
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Likable, funny or ridiculous? A Q-sort study on audience perceptions of visual portrayals of politicians:
TL;DR: In this article, the authors investigated how the audience actually interprets visual cues and composition elements in the images of politicians and compared the results with the findings of content analyses, showing a strong accordance in the audience interpretation and the attribute analysis regarding an unfavorable political depiction.
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The Mediation of Multimodal Affordances on Willingness to Communicate in the English as a Foreign Language Classroom.
Jian-E Peng,Li Zhang,Yumin Chen +2 more
TL;DR: The authors investigated the dynamics of willingness to communicate (WTC) in English as a second language (EASL) classes in China using a multimodal discourse analysis approach and found that the use of semiotic resources, including language, gesture, and gaze, can enhance students' WTC and classroom participation.
References
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Book
Reading Images: The Grammar of Visual Design
Gunther Kress,Theo van Leeuwen +1 more
TL;DR: This chapter discusses representation and interaction, morality, and the materiality of meaning in the Semiotic Landscape - Surface and Inscription.
Book
The Cambridge Handbook of Multimedia Learning
TL;DR: The Cambridge Handbook of Multimedia Learning as mentioned in this paper is the first handbook devoted to comprehensive coverage of research and theory in the field of multimedia learning, focusing on how people learn from words and pictures in computer-based environments.
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Cognitive Load Theory and the Format of Instruction
Paul Chandler,John Sweller +1 more
TL;DR: In this paper, the consequences of split-source and integrated information using electrical engineering and biology instructional materials were evaluated in an industrial training setting, and the results indicated that the materials chosen were unintelligible without mental integration.
Book
Eye Tracking: A comprehensive guide to methods and measures
TL;DR: Eye tracking: a comprehensive guide to methods and measures, Oxford, UK: Oxford University Press.