Open AccessJournal Article
On "Green Marketing"
TLDR
The essence of green marketing is to respond actively to man's increasing concern for ecological environment and make choices and decisions in marketing by adhering to the environmental protection principle and the (ecological) principle and building up green technology,green market and green industry.Abstract:
Green marketing stems from the degrading of ecological environment and consumer's increasing sense of(environmental) protection.The essence of green marketing is to response actively to man's increasing concern for ecological(environment) and make choices and decisions in marketing by adhering to the environmental protection principle and the(ecological) principle and building up green technology,green market and green industry.Therefore,green marketing has profound ethical connotation.However,green marketing in present Chinese enterprises is actually in conflict with the logics of enterprise behavior.read more
Citations
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Green Human Resource Management: A Review and Research Agenda*
TL;DR: In this paper, the authors make a case for the integration of the largely separate literatures of environmental management (EM) and human resource management (HRM) research, and they categorize the existing literature on the basis of Ability-Motivation-Opportunity (AMO) theory.
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The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
TL;DR: In this paper, a structural equation modeling (SEM) method was used to explore the positive effect of corporate environmental ethics on competitive advantage in Taiwanese manufacturing industry via the mediator: green innovation performance.
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Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
Deepak Jaiswal,Rishi Kant +1 more
TL;DR: In this article, the authors investigated the relationship of cognitive factors influencing on green purchase intention directly and indirectly via the mediating role of attitude towards green products which in turn investigated with green purchasing behaviour in order to validate the proposed research model in the Indian context of ecologically friendly buying behaviour.
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Green Human Resource Management: Policies and practices
TL;DR: In this article, the authors focused upon the various Green Human Resource Practices pursued by the organizations all over the world and, explains the simplified meaning of GHRM, and suggested some potentially prolific HR initiatives for Green organizations.
Journal ArticleDOI
Green marketing orientation: Conceptualization, scale development and validation
TL;DR: In this article, the authors report a series of four studies and develop a scale to capture the holistic approach of green marketing, which comprises three dimensions: strategic, tactical and internal green marketing orientation.
References
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Journal ArticleDOI
Green Human Resource Management: A Review and Research Agenda*
TL;DR: In this paper, the authors make a case for the integration of the largely separate literatures of environmental management (EM) and human resource management (HRM) research, and they categorize the existing literature on the basis of Ability-Motivation-Opportunity (AMO) theory.
Journal ArticleDOI
The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation
TL;DR: In this paper, a structural equation modeling (SEM) method was used to explore the positive effect of corporate environmental ethics on competitive advantage in Taiwanese manufacturing industry via the mediator: green innovation performance.
Journal ArticleDOI
Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
Deepak Jaiswal,Rishi Kant +1 more
TL;DR: In this article, the authors investigated the relationship of cognitive factors influencing on green purchase intention directly and indirectly via the mediating role of attitude towards green products which in turn investigated with green purchasing behaviour in order to validate the proposed research model in the Indian context of ecologically friendly buying behaviour.
Journal ArticleDOI
Green Human Resource Management: Policies and practices
TL;DR: In this article, the authors focused upon the various Green Human Resource Practices pursued by the organizations all over the world and, explains the simplified meaning of GHRM, and suggested some potentially prolific HR initiatives for Green organizations.
Journal ArticleDOI
Green marketing orientation: Conceptualization, scale development and validation
TL;DR: In this article, the authors report a series of four studies and develop a scale to capture the holistic approach of green marketing, which comprises three dimensions: strategic, tactical and internal green marketing orientation.