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Perceived Usefulness, Perceived Ease of Use, and User
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TLDR
Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.About:
The article was published on 1989-01-01 and is currently open access. It has received 40975 citations till now.read more
Citations
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Journal ArticleDOI
Determinants of Web site implementation in small businesses
TL;DR: A survey study of 54 Canadian travel agencies has allowed us to identify various factors determining the assimilation of electronic commerce by small enterprises in the form of informational, transactional, and strategic implementation of a Web site.
Journal ArticleDOI
Adoption of broadband Internet in Korea: the role of experience in building attitudes
TL;DR: It was found that innovation attributes have an impact on constructs in the extended technology acceptance model such as perceived usefulness, perceived ease of use and perceived resources, which support the idea that congruent experiences and opportunities in adopting a new technology affect user attitudes through the three extended technologyaccept model constructs.
Journal ArticleDOI
Exploring Koreans' smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory
Jihyuk Joo,Yoonmo Sang +1 more
TL;DR: It is demonstrated that Koreans' smartphone use is affected more by motivations based on instrumental and goal-oriented use than by ritualized and less-goal oriented use, suggesting that to spread information system with innovative and active features, developers should pay attention to users' intrinsic motivations as well as to their extrinsic perceptions.
Journal ArticleDOI
Customer behavior in electronic commerce: The moderating effect of e-purchasing experience
TL;DR: In this article, the authors analyze the perceptions which induce customers to purchase over the Internet, and test the moderating effect of e-purchasing experience on customers' behavior.
Journal ArticleDOI
Why do people play social network games
Dong-Hee Shin,Youn-Joo Shin +1 more
TL;DR: An SNG acceptance model based on integrating cognitive as well as affective attitudes as primary influencing factors is proposed, which shows fine measurement properties and establishes the perceived playfulness and security of SNGs as distinct constructs.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Book
Applied multiple regression/correlation analysis for the behavioral sciences
TL;DR: In this article, the Mathematical Basis for Multiple Regression/Correlation and Identification of the Inverse Matrix Elements is presented. But it does not address the problem of missing data.
Journal ArticleDOI
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
Journal ArticleDOI
Significance tests and goodness of fit in the analysis of covariance structures
TL;DR: In this article, a general null model based on modified independence among variables is proposed to provide an additional reference point for the statistical and scientific evaluation of covariance structure models, and the importance of supplementing statistical evaluation with incremental fit indices associated with the comparison of hierarchical models.
Journal ArticleDOI
Self-efficacy mechanism in human agency
TL;DR: The centrality of the self-efficacy mechanism in human agency is discussed in this paper, where the influential role of perceived collective effi- cacy in social change is analyzed, as are the social con- ditions conducive to development of collective inefficacy.
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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
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