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Perceived Usefulness, Perceived Ease of Use, and User
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TLDR
Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.About:
The article was published on 1989-01-01 and is currently open access. It has received 40975 citations till now.read more
Citations
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A study of mobile user engagement (MoEN)
TL;DR: It is found that mobile users' engagement motivations do influence perceived value, satisfaction and mobile engagement intention, and this model is proposed to explain mobile user engagement intention through user's motivations, perceived value and satisfaction.
Journal ArticleDOI
Diffusion and success factors of mobile marketing
TL;DR: The most successful form of mobile communication, short message services (SMS), is investigated via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts, leading to a conceptual model of successful SMS advertising.
Journal ArticleDOI
The impact of the online and offline features on the user acceptance of Internet shopping malls
Tony Ahn,Seewon Ryu,Ingoo Han +2 more
TL;DR: The results from a Web survey of 932 users show that the technology acceptance model (TAM) is valid in predicting the acceptance of the Internet shopping malls and that online and offline features have positive effects on the user acceptance.
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Dimensions of information systems success
TL;DR: The IS Effectiveness Matrix provides a useful guide for conceptualizing effectiveness measurement in IS research, and for choosing appropriate measures, both for research and practice.
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eCommerce adoption in developing countries: a model and instrument
Alemayehu Molla,Paul S. Licker +1 more
TL;DR: A holistic and theoretically constructed model is discussed that identifies the relevant contextual and organizational factors that might affect eCommerce adoption in developing countries and provides a research-ready instrument whose properties were validated in a survey of 150 businesses from South Africa.
References
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Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Book
Applied multiple regression/correlation analysis for the behavioral sciences
TL;DR: In this article, the Mathematical Basis for Multiple Regression/Correlation and Identification of the Inverse Matrix Elements is presented. But it does not address the problem of missing data.
Journal ArticleDOI
User Acceptance of Computer Technology: A Comparison of Two Theoretical Models
TL;DR: In this article, the authors address the ability to predict peoples' computer acceptance from a measure of their intentions, and explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables.
Journal ArticleDOI
Significance tests and goodness of fit in the analysis of covariance structures
TL;DR: In this article, a general null model based on modified independence among variables is proposed to provide an additional reference point for the statistical and scientific evaluation of covariance structure models, and the importance of supplementing statistical evaluation with incremental fit indices associated with the comparison of hierarchical models.
Journal ArticleDOI
Self-efficacy mechanism in human agency
TL;DR: The centrality of the self-efficacy mechanism in human agency is discussed in this paper, where the influential role of perceived collective effi- cacy in social change is analyzed, as are the social con- ditions conducive to development of collective inefficacy.
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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
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