Journal ArticleDOI
Perceptual differences among visitor groups to wineries.
Tim H. Dodd,Véronique Bigotte +1 more
TLDR
In this article, a study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists, finding that two distinct segments had different perceptions and wine consumption behavior.Abstract:
At present there is little information concerning the characteristics of people who visit wineries and how marketing programs should be organized to attract tourists in the most effective manner. A study of people who visit Texas wineries was conducted to examine the perceptions and behavior of segments of winery tourists. Findings indicate two distinct segments with different perceptions and wine consumption behavior.read more
Citations
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Journal ArticleDOI
Critical success factors for wine tourism regions: a demand analysis
Donald Getz,Graham Brown +1 more
TL;DR: In this paper, the authors examined the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions and found that highly motivated, long distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions.
Journal ArticleDOI
Who is the wine tourist
Stephen Charters,Jane Ali-Knight +1 more
TL;DR: In this article, a model of wine tourism is proposed to locate specific tourist activities and thereby have a better understanding of what constitutes wine tourism, and whether or not specific cultural and geographic differences may have an impact on the segmentation of the wine tourist.
Journal ArticleDOI
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
TL;DR: In this paper, a large cross-sectional survey was undertaken within Australia to investigate potential wine tourists' intentions to take a wine-based vacation, and three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses.
Journal ArticleDOI
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
TL;DR: A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
Journal ArticleDOI
An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events?
TL;DR: This article used a survey instrument specially designed to test participants' motivations to attend a regional wine festival in a Midwestern state in the USA, and found that attendees were motivated by a variety of factors which were associated with the focus on the different elements of wine tourism.
References
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Book
Marketing management: analysis. planning. implementation and control
TL;DR: In this paper, the authors discuss the critical role of marketing in organizations and society, and propose a set of strategies for the global marketplace, including direct marketing, sales-promotion, and public-relations.
Journal ArticleDOI
A framework of tourist attraction research
TL;DR: In this paper, an examination of research methods used in the study of tourist attractions and tourist attractiveness of places reveals that most studies can be classified into one or more of three general perspectives: the ideographic listing, the organization, and the tourist cognition of attractions.
Journal ArticleDOI
Motivational Determinates Of International Pleasure Time
Sue Yuan,Cary D. McDonald +1 more
TL;DR: This article examined the motivations for overseas travel using the concept of "push" and "pull" factors and found that individuals from each of the four countries travel to satisfy the same unmet needs (pushfactors); however, attractions for choosing a particular destination (pullfactors) appear to differ among the countries.
Journal ArticleDOI
Segmentation Of The Senior Pleasure Travel Market
TL;DR: The reasons members of the senior market travel forpleasure are used to segment that market into smaller homogenous groups as mentioned in this paper, which are each with their own needs, and the results of this study suggest that senior market is not one large homogenous group but many submarkets, each with its own needs.
Related Papers (5)
Critical success factors for wine tourism regions: a demand analysis
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