Q2. What are the future works mentioned in the paper "Planning a wine tourism vacation? factors that help to predict tourist behavioural intentions author" ?
The construct of perceived behavioural control strongly predicted intention and is an area worthy of further research. Whilst this is consistent with Theory of Planned Behaviour, it may be useful to look at alternative models in future research given the complexity of tourist destinations. Similarly, to determine causality it would be useful to undertake further research of a longitudinal and/or experimental nature. Although sample size did not allow for tests of two groups ( previous wine visit and no wine visit ), it would be useful to compare the model with respondents who have never visited a wine region in future research.
Q3. What is the appropriate approach for determining factors for structural equation modelling?
Principal Axis Factoring was used as it is recommended for consumer or behavioural research (see Iacobucci, 2001) and is the most appropriate approach for use when developing factors for structural equation modelling (Garson, 2006).
Q4. What was the measure of emotional attitude?
The measure of emotional attitude was based on a six item sub-set of the Pleasure, Arousal & Dominance (PAD) scale (see, Mano & Oliver, 1993; Mehrabian & Russell, 1974).
Q5. What is the significance of the subjective norms measure in the mediated structural model?
The subjective norms measure, not unrelated to interpersonal barriers (see Crawford et al. 1991), was also a significant predictor of intentions in the mediated structural model.
Q6. Why did only respondents who have experienced wine tourism be used for analysis?
Due to the structural model being tested, only respondents who have experienced wine tourism sometime in the past were used for analysis (N = 1089).