Open AccessPosted Content
Private Label Brand Choice Dynamics Logit model involving demographic and psychographic variables
Reads0
Chats0
TLDR
In this paper, after a review of literature, the authors identified the variables for private label brand proneness and provided the mathematical model using discrete choice modeling, and also provided operationalization of integrated model in current Indian retail scenario and concludes with explaining the limitations.Abstract:
Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. However, all these studies had never tried to integrate demographic and psychographic variables to achieve a higher explanatory power, even though researchers had suggested that such a combination is likely to have a higher explanatory power. This paper, after a review of literature, identifies the variables for private label brand proneness. This is followed by mathematical explanation which provides the mathematical model using discrete choice modeling. The paper also provides operationalization of integrated model in current Indian retail scenario and concludes with explaining the limitations.read more
Citations
More filters
Journal ArticleDOI
Private label brands in an emerging economy: an exploratory study in India
TL;DR: In this article, the authors present different naming, packaging, and pricing strategies adopted by private label (PL) retailers in India and identify preferred private label brand (PLB) categories, factors influencing their selection, and the importance of cues in evaluation of PLBs.
Journal ArticleDOI
Role of haptic touch in shopping
TL;DR: In this article, the authors provide a schema to differentiate products into categories of high, moderate, and low haptic salience based on consumer preferences and sensibilities and revalidate the NFT scale in Indian context which can be used to differentiate consumers into high and low motivation to touch.
Posted Content
Measuring Factors Determining Private Label Purchase
TL;DR: In this paper, the authors studied the consumer preference for private labels or store brands in breakfast cereals, snacks category (biscuits and traditional snacks) and measured the factors that determine the store brand purchase in these categories.
Posted Content
Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase
TL;DR: In this paper, the role of consumer and store factors in store brand purchase in food category is investigated. But, the authors focused on understanding the consumer preference for private labels or store brands in food categories and the role role of consumers and stores factors in this category.