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Promoting Sustainable Travel Behavior through IS-Enabled Feedback – Short-Term Success at the Cost of Long-Term Motivation?

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TLDR
This study investigates the impact of an IS-enabled social normative feedback intervention on the intrinsic motivation of participants of an e-bike commuting competition and shows a negative effect of the intervention on participants’ intrinsic motivation, thus challenging long-term benefits of the measure.
Abstract
The shaping of sustainable future transportation systems is posing serious challenges for policy-makers today and massive investments are made into infrastructures and travel demand management. Meanwhile, Green IS research is addressing the potential of information systems as high-scale, low-cost means of influencing human actions and has successfully been applying psychological theories. However, research is still in its early stages and while positive short-term effects are relatively well understood, little is known about the long-term effects of such measures. This study, investigates the impact of an IS-enabled social normative feedback intervention on the intrinsic motivation of participants of an e-bike commuting competition. The results of a four-month field study show a negative effect of the intervention on participants’ intrinsic motivation, thus challenging long-term benefits of the measure. Additionally, our findings lend support to the reasoning of Cognitive Evaluation Theory that a dissatisfaction of participants’ need for autonomy may underlie this effect.

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Journal Article

Commuting by Bicycle:An Overview of the Literature

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References
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Perceived Usefulness, Perceived Ease of Use, and User

TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI

Perceived usefulness, perceived ease of use, and user acceptance of information technology

TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Journal ArticleDOI

Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

TL;DR: Research guided by self-determination theory has focused on the social-contextual conditions that facilitate versus forestall the natural processes of self-motivation and healthy psychological development, leading to the postulate of three innate psychological needs--competence, autonomy, and relatedness.
Journal ArticleDOI

User acceptance of information technology: toward a unified view

TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Book

Intrinsic Motivation and Self-Determination in Human Behavior

TL;DR: This chapter discusses the development of Causality Orientations Theory, a theory of personality Influences on Motivation, and its application in information-Processing Theories.
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