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Journal ArticleDOI

Public Attitudes Toward the Trustworthiness, Competence, and Altruism of Twenty Selected Occupations.

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TLDR
In this paper, ratings on 4-point scales of truthfulness, competence, and altruism of 20 selected occupations were obtained from 4 samples of subjects. The subjects included 200 students from the University of Connecticut, 96 students from University of Maryland, 50 secretaries from a small town in Connecticut, and 50 teachers from the public schools of the same town.
Abstract
Ratings on 4-point scales of truthfulness, competence, and altruism of 20 selected occupations were obtained from 4 samples of subjects. The subjects included 200 students from the University of Connecticut, 96 students from the University of Maryland, 50 secretaries from a small town in Connecticut, and 50 teachers from the public schools of the same town. In spite of differences in sex, age, occupation, education, and locale, all the samples and subsamples were remarkably similar in their ratings of the 20 occupations. A strong tendency appears for professionals to be rated high and for people who may be regarded as powerful in our society to be rated poorly on all 3 variables. Several interesting differences in ratings on the 3 variables within professions were obtained.

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Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors

TL;DR: This article used a 1989 environmental opinion poll of the Canadian population to examine the influence of perceived consumer effectiveness (PCE) and faith in the efficacy of others (FIO) on the rela...
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Gaining Customer Trust: A Conceptual Guide for the Salesperson

TL;DR: In this article, the authors apply what the behavioral sciences know about trust to industrial sales situations and find that both firm and salesperson can act positively to build and maintain trust with their clients.
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