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Engaging stakeholders through social networking: How nonprofit organizations are using Facebook
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In this article, a content analysis of 275 nonprofit organization profiles on Facebook was conducted to examine how these new social networking sites are being used by the organizations to advance their organization's mission and programs.About:
This article is published in Public Relations Review.The article was published on 2009-06-01. It has received 1109 citations till now. The article focuses on the topics: Social media & Social economy.read more
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Information, Community, and Action: How Nonprofit Organizations Use Social Media
TL;DR: In this article, the authors examine the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and find that they are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices.
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A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication
TL;DR: In this article, a work-in-process literature review gives an overview of recent insight in the incorporation of social media in risk and crisis communication, and recommendations for practitioners to incorporate social media tools to better manage a risk or crisis.
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Information, Community, and Action: How Nonprofit Organizations Use Social Media
TL;DR: Feeley et al. as mentioned in this paper examined the Twitter utilization practices of the 100 largest nonprofit organizations in the United States and found that there are three key functions of microblogging updates: information, community, and action.
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Engaging Stakeholders Through Twitter: How Nonprofit Organizations Are Getting More Out of 140 Characters or Less
TL;DR: It is found that the nation’s largest nonprofits are not using Twitter to maximize stakeholder involvement, as less than 20% of their total tweets demonstrate conversations and roughly 16% demonstrate indirect connections to specific users.
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Journal ArticleDOI
Building Dialogic Relationships through the World Wide Web.
Michael L. Kent,Maureen Taylor +1 more
TL;DR: In this paper, a theory-based, strategic framework to facilitate relationship building with publics through the World Wide Web is presented, and five strategies are provided for communication professionals use to create dialogic relationships with Internet publics.
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Keeping up with the digital age: How the American Red Cross uses social media to build relationships
TL;DR: The authors explored the use of social media in communicating with key publics and found that practicing public relations through social media is effective and necessary in the emerging digital age, as shown through the Red Cross development of a two-way dialogue with younger constituents, the media, and the community.
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How activist organizations are using the Internet to build relationships
TL;DR: This article examined the mediated communication of activist organizations to understand how these groups use their Web sites to build relationships with publics, and found that most organizations meet the technical and design aspects required for dialogic relationship building on the Web, they are not yet fully engaging their publics in two-way communication.
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Web 2.0 and Business: a pointer to the intranets of the future
TL;DR: This book argues that Web 2.0 is not a technological innovation, but is changing the understanding of the status of information, knowledge and the role of the user in information applications, and suggests that, as information proliferates, control is being gradually ceded to users.