Role of Eco-Friendly Products in the Revival of Developing Countries’ Economies and Achieving a Sustainable Green Economy
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In this paper , the authors designed an integrated model based on UTAUT to study the developing countries' behavioural intentions towards eco-friendly products and provided insights to researchers and policymakers about the factors that influence the consumers' behavior in developing behaviour.Abstract:
Sustainable green economy is the need of time, and eco-friendly products can play a decisive role in this goal. Low consumption of eco-friendly products is a serious concern of researchers and policymakers. To address this issue, we have studied the phenomenon in a developing country and provided insights to researchers and policymakers about the factors that influence the consumers’ behaviour in developing behaviour. We have designed an integrated model based on UTAUT to study the developing countries’ behavioural intentions towards eco-friendly products. 805 useable sample is obtained to analyze by implying SEM-ANN dual-stage hybrid model. Results revealed that environmental knowledge is a significant predictor and a moderator, but consumers are less educated about ecological issues in developing countries. Results also revealed that male and female consumers’ preferences are differently influenced by factors studied to measure adoption intentions of eco-friendly products. Sensitivity analysis results revealed that social influence followed by effort expectance and perceived expectancy of eco-friendly products are more important for developing countries’ customers. The study also provides empirical evidence of methodological advancement using SEM-ANN and suggests a dual-stage hybrid model in studies involving human behaviour.read more
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References
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User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
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A primer on partial least squares structural equation modeling (PLS-SEM)
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Sources of Method Bias in Social Science Research and Recommendations on How to Control It
TL;DR: The meaning of the terms "method" and "method bias" are explored and whether method biases influence all measures equally are examined, and the evidence of the effects that method biases have on individual measures and on the covariation between different constructs is reviewed.
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