Open AccessJournal Article
Self-Monitoring and Product Conspicuousness on Reference Group Influence
David Brinberg,Linda Plimpton +1 more
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This article is published in ACR North American Advances.The article was published on 1986-01-01 and is currently open access. It has received 55 citations till now. The article focuses on the topics: Product (mathematics).read more
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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
TL;DR: This paper examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program and found that normative appeals were more effective when describing group behavior that occurred in the setting that most closely matched individuals' immediate situational circumstances, referred to as provincial norms.
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
TL;DR: In this paper, the authors discuss the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develop a conceptual framework useful for the analysis of prestige-seeking consumer behavior.
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Value-based segmentation of luxury consumption behavior
TL;DR: This article explored a multidimensional framework of luxury value as a general basis for identifying value-based consumer segments, which can be seen as a first step toward a better understanding of consumers' luxury value perceptions as based on social, individual, functional, and financial aspects.
Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework
TL;DR: In this article, the authors developed an integrated conceptual framework of consumers' luxury value perception for researchers and marketers of luxury goods who may wish to measure the dimensions of individual luxury perception as a general basis for marketing strategies to improve purchase value for different segments of consumers that span the globe.
Posted Content
What is the value of luxury? A cross-cultural consumer perspective
Nadine Hennigs,Klaus-Peter Wiedmann,Christiane Klarmann,Suzane Strehlau,Bruno Godey,Daniele Pederzoli,Ágnes Neulinger,Kartik Dave,Gaetano Aiello,Raffaele Donvito,Koyama Taro,Janka Táborecká-Petrovičová,Carmen Rodríguez Santos,Jaehee Jung,Hyunjoo Oh +14 more
TL;DR: The authors found that the basic motivational drivers of luxury consumers are similar among the financial, functional, personal, and social dimensions of luxury value perceptions, although the relative importance of these dimensions varies.