Journal ArticleDOI
Sex Variable in Conforming Behavior.
Frank Sistrunk,John W. McDavid +1 more
About:
This article is published in Journal of Personality and Social Psychology.The article was published on 1971-02-01. It has received 148 citations till now. The article focuses on the topics: Conformity.read more
Citations
More filters
Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Book ChapterDOI
The Elaboration Likelihood Model of Persuasion
TL;DR: The first time that American and Russian leaders had exchanged messages that were simultaneously televised was on New Year's Day, 1986 as mentioned in this paper, when U.S. President Ronald Reagan and Russian Premier Mikhail Gorbachev appeared on television in each others countries.
Attitude change: Multiple roles for persuasion variables.
Abstract: OVERVIEW The O.J. Simpson " trial of the century " in the mid-1990s captured the attention of the American populace more than any other public spectacle since the kidnaping of the Lindberg baby in the 1920s. A prominent football player and popular sportscaster was charged with a gruesome double homicide. The attorneys for the prosecution and defense were of various races and genders. The evidence presented on each side was at times amazingly simple, visual, and emotional, and at times was verbal, abstract, and probably incomprehensible to jurors. The witnesses included individuals of diverse styles, demeanors, and credibility. The jurors, the recipients of the messages from these various sources, were themselves a mixed group of people of diverse backgrounds, beliefs, and personal experiences who had to sift through the trial material and arrive at a decision as to whether the defendant had been proven guilty or not. The context in which all of this took place was at times tense and sad, and at times filled with humor and positive feelings. Not surprisingly, no experiment has ever captured the extraordinary complexity inherent in this situation, yet almost all of the variables present in this trial (and many not present) have been examined in the social psychological literature on attitude formation and change. This chapter provides an overview of research on these diverse variables and addresses the processes by which these variables are thought to result in influence. Although it has become a cliché to say that the attitude construct is the most indispensable concept in contemporary social psychology, this statement appears as true today as when Allport (1935) initially wrote it in reviews of the attitude concept). Attitudes remain important as we enter the 21st century because of the fundamental role that individuals' attitudes, both explicit and implicit (Greenwald & Banaji, 1995), play in the critical choices people make regarding their own health and security as well as those of their families, friends, and nations. From purchase decisions provoked by liking for a product to wars spurned by ethnic prejudices, attitudes help to determine a wide variety of potentially consequential outcomes. Before turning to the relevant studies, it is useful to address some definitional issues. The term attitude is used to refer to a person's overall evaluation of persons (including oneself), objects, and issues. Thus, one's attitude refers to how favorably or unfavorably or how positively or negatively in general …
Journal ArticleDOI
Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
TL;DR: According to the "selectivity model" as mentioned in this paper, females are comprehensive information processors who consider both subjective and objective product attributes, and respond to subtle cues, whereas males are selective information processors, who tend to use heuristics processing and miss subtle cues.
References
More filters
Book
Statistical Principles in Experimental Design
TL;DR: In this article, the authors introduce the principles of estimation and inference: means and variance, means and variations, and means and variance of estimators and inferors, and the analysis of factorial experiments having repeated measures on the same element.
Journal ArticleDOI
Statistical Principles in Experimental Design
TL;DR: This chapter discusses design and analysis of single-Factor Experiments: Completely Randomized Design and Factorial Experiments in which Some of the Interactions are Confounded.
Journal ArticleDOI
Studies of independence and conformity: I. A minority of one against a unanimous majority.
TL;DR: In this article, the conditions of independence and lack of independence in the face of group pressure were investigated, and a disagreement between a group and one individual member about a clear and simple issue of fact.
Book
Experimental design in psychological research
TL;DR: Experimental design in psychological research as mentioned in this paper, Experimental design in psychology research, Experimental Design in Psychological Research, کتابخانه دیجیتالی دانشگاه علامه طباط-بائی