Open Access
Social cognitive theory of mass communication
Albert Bandura
- pp 121-154
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TLDR
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.Abstract:
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.read more
Citations
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Sixth Graders Take on Television: Media Literacy and Critical Attitudes of Television Violence The research was supported by a service learning grant from the College of Social and Behavioral Sciences at the University of MassachusettsAmherst.
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The media as a critical determinant of the sexual and reproductive health of adolescents in Ibadan, Nigeria
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References
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Book
Self-Efficacy: The Exercise of Control
TL;DR: SelfSelf-Efficacy (SE) as discussed by the authors is a well-known concept in human behavior, which is defined as "belief in one's capabilities to organize and execute the courses of action required to produce given attainments".
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Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings
L. G. Tornatzky,K. J. Klein +1 more
TL;DR: A review and meta-analysis of seventy-five articles concerned with innovation characteristics and their relationship to innovation adoption and implementation was performed in this article, where three innovation characteristics (compatibility, relative advantage, and complexity) had the most consistent significant relationship with innovation adoption.