Open Access
Social cognitive theory of mass communication
Albert Bandura
- pp 121-154
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TLDR
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.Abstract:
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.read more
Citations
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Explaining the Relationship between Internet Use and Interpersonal Trust: Taking into Account Motivation and Information Overload
TL;DR: This analysis indicates that the effects of social resource motivation for Internet use on interpersonal trust were mediated by Internet use and perceived information overload.
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The effect of the amount of blood in a violent video game on aggression, hostility, and arousal
TL;DR: This paper used the general aggression model with an emphasis on aggression-related priming to explore the different effects on hostility, physiological arousal and state aggression in those who played a violent video game (Mortal Kombat: Deadly Alliance ) with differing levels of blood (maximum, medium, low, and off).
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The Use of Gain- or Loss-Frame Messages and Efficacy Appeals to Dissuade Excessive Alcohol Consumption Among College Students: A Test of Psychological Reactance Theory
Brian L. Quick,Benjamin R. Bates +1 more
TL;DR: The present study applies psychological reactance theory to examine the effectiveness of a 2 (frame: gain, loss) × 2 (efficacy: present, not present) experiment to determine best practices in dissuading excessive alcohol consumption among college students and results support using efficacy appeals when accompanied by a loss-frame message.
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Narrative means to preventative ends: a narrative engagement framework for designing prevention interventions.
TL;DR: A Narrative Engagement Framework (NEF) for guiding communication-based prevention efforts suggests that personal narratives have distinctive capabilities in prevention.
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Behind the Avatar: The Patterns, Practices, and Functions of Role Playing in MMOs
TL;DR: In this article, a two-part quantitative and qualitative study of role players within a virtual game world examined their prevalence, practices, and identity formation, and found that role players both negotiate identity and use their time online as a moratorium for their offline lives.
References
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Book
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