Open Access
Social cognitive theory of mass communication
Albert Bandura
- pp 121-154
Reads0
Chats0
TLDR
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.Abstract:
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.read more
Citations
More filters
Journal ArticleDOI
Social cognitive theory: An agentic perspective
TL;DR: Social cognitive theory distinguishes among three modes of agency: direct personal agency, proxy agency that relies on others to act on one's behest to secure desired outcomes, and collective agency exercised through socially coordinative and interdependent effort.
Journal ArticleDOI
Health Promotion by Social Cognitive Means
TL;DR: This article examines health promotion and disease prevention from the perspective of social cognitive theory, a multifaceted causal structure in which self-efficacy beliefs operate together with goals, outcome expectations, and perceived environmental impediments and facilitators in the regulation of human motivation, behavior, and well-being.
Journal ArticleDOI
Understanding Technology Adoption: Theory and Future Directions for Informal Learning:
TL;DR: In this article, the authors examine individuals' computing adoption processes through the lenses of three adoption theories: Rogers's innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology.
Journal ArticleDOI
Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment‐Education Messages
TL;DR: A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages, and some have even speculated that entertainment education may be more effective than overtly persuasive messages in certain circumstances as mentioned in this paper.
Journal ArticleDOI
The Influence of Media Violence on Youth
Craig A. Anderson,Leonard Berkowitz,Edward Donnerstein,L. Rowell Huesmann,James D. Johnson,Daniel Linz,Neil M. Malamuth,Ellen Wartella +7 more
TL;DR: Though it is clear that reducing exposure to media violence will reduce aggression and violence, it is less clear what sorts of interventions will produce a reduction in exposure, and large-scale longitudinal studies would help specify the magnitude of media-violence effects on the most severe types of violence.
References
More filters
Journal ArticleDOI
Stimulus qualities of the target of aggression: a further study.
Journal ArticleDOI
Effects of television modeling on residential energy conservation.
TL;DR: The results indicated that after one program exposure, viewers adopted simple strategies modeled in the programs which led to savings of approximately 10% on their home energy use for a substantial part of the cooling and heating season.
Journal ArticleDOI
Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign
TL;DR: This article found that exposure to a health campaign increases perceived self-efficacy, baseline and changes in perceived selfefficacy each contribute to the adoption of health behaviors, and that changes in health behavior contributes to the development of perceived self efficacy.
Journal ArticleDOI
Soap Opera Viewing: The Cultivation Effect.
Journal ArticleDOI
Deindividuation: Causes and Consequences.
TL;DR: In this article, the causal role of deindividuation in releasing antisocial behavior is discussed and strategies are suggested which will help more quickly to verify or disconfirm the existence and causal role.