Open Access
Social cognitive theory of mass communication
Albert Bandura
- pp 121-154
Reads0
Chats0
TLDR
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.Abstract:
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.read more
Citations
More filters
Journal ArticleDOI
Evaluating the effect of a television public service announcement about epilepsy
TL;DR: Having viewed a televised PSA showing first aid for a seizure, the PSA continued to be associated with higher knowledge and more positive attitudes independent of the effects of a school-based epilepsy education program.
Proceedings ArticleDOI
Learning From the Crowd: Observational Learning in Crowdsourcing Communities
TL;DR: It is shown that comparing one's own solutions with a variety of solutions suggested by others and their comparative frequencies leads to significant gains in accuracy, and this solution is particularly attractive because of its low cost, minimal impact on time and cost of job completion, and high potential for adoption by a range of crowdsourcing platforms.
Journal ArticleDOI
When too heavy is just fine: Creating trustworthy e-health advisors
TL;DR: Users regarded the heavier, non-ideal, e-health advisors as more trustworthy, which explained the larger part of the variance in the level of involvement, distance, and intentions to use a health advisor.
Journal ArticleDOI
Creating an educational context for Open Source Intelligence: The development of Internet self-efficacy through a blogcentric course
TL;DR: The results showed that a blogcentric course has impacts on the increases in students' Internet self-efficacy, particularly for reactive/generative self- efficacy.
Book
Public Service Television Policy and National Development in Morocco
TL;DR: In this paper, the authors present a review of the literature on mass media in the Arab world, focusing on the following: 1. 1. General Context 1 1. 2. 3. 4. 5. 6. 7.
References
More filters
Book
Self-Efficacy: The Exercise of Control
TL;DR: SelfSelf-Efficacy (SE) as discussed by the authors is a well-known concept in human behavior, which is defined as "belief in one's capabilities to organize and execute the courses of action required to produce given attainments".
Journal ArticleDOI
Social cognitive theory: An agentic perspective
TL;DR: Social cognitive theory distinguishes among three modes of agency: direct personal agency, proxy agency that relies on others to act on one's behest to secure desired outcomes, and collective agency exercised through socially coordinative and interdependent effort.
Journal ArticleDOI
The Strength of Weak Ties: A Network Theory Revisited
TL;DR: In this article, the authors proposed a method to solve the problem of the "missing link" problem in the context of Haifa University, Israel, and their Ph.D. dissertation.
Journal ArticleDOI
Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings
L. G. Tornatzky,K. J. Klein +1 more
TL;DR: A review and meta-analysis of seventy-five articles concerned with innovation characteristics and their relationship to innovation adoption and implementation was performed in this article, where three innovation characteristics (compatibility, relative advantage, and complexity) had the most consistent significant relationship with innovation adoption.