Open Access
Social cognitive theory of mass communication
Albert Bandura
- pp 121-154
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TLDR
Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported.Abstract:
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.read more
Citations
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Social cognitive theory: An agentic perspective
TL;DR: Social cognitive theory distinguishes among three modes of agency: direct personal agency, proxy agency that relies on others to act on one's behest to secure desired outcomes, and collective agency exercised through socially coordinative and interdependent effort.
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Health Promotion by Social Cognitive Means
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Understanding Technology Adoption: Theory and Future Directions for Informal Learning:
TL;DR: In this article, the authors examine individuals' computing adoption processes through the lenses of three adoption theories: Rogers's innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology.
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Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment‐Education Messages
TL;DR: A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages, and some have even speculated that entertainment education may be more effective than overtly persuasive messages in certain circumstances as mentioned in this paper.
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The Influence of Media Violence on Youth
Craig A. Anderson,Leonard Berkowitz,Edward Donnerstein,L. Rowell Huesmann,James D. Johnson,Daniel Linz,Neil M. Malamuth,Ellen Wartella +7 more
TL;DR: Though it is clear that reducing exposure to media violence will reduce aggression and violence, it is less clear what sorts of interventions will produce a reduction in exposure, and large-scale longitudinal studies would help specify the magnitude of media-violence effects on the most severe types of violence.
References
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Attitude change in hierarchical belief systems and its relationship to persuasibility, dogmatism, and rigidity
TL;DR: The authors explored the implications of the fact that most attitudes are embedded in a hierarchy of beliefs about concepts that are either more abstract or less abstract than the attitude being considered, and proposed an information processing model to provide a description of the changes in the multi-level system over time when messages are sent at various levels.
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A Curious Journey into the Scary World of Paul Hirsch
TL;DR: The authors showed that Hirsch's analysis is flawed, incomplete, and tendentious, and pointed out that the data, looked at cumulatively over numerous samples, demonstrates that the research is both worthless and stubbornly wrong-headed.
Pornography and Sexual Aggression
TL;DR: In this paper, the authors examined pornography, concentrating on the pornography/aggression linkage and confirmed the complexities involved in trying to neatly plug a controversial social issue into a scientific formula; cause and effect.