Journal ArticleDOI
Social marketing: an approach to planned social change.
Philip Kotler,Gerald Zaltman +1 more
TLDR
Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to... as mentioned in this paper.Abstract:
Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to...read more
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Journal ArticleDOI
Developing Buyer-Seller Relationships:
TL;DR: For example, this paper pointed out that most of the research and too many of the marketing strategies treat buyer-seller exchange as a primary concern. But, they also pointed out, "too much research and practice have focused persistently on exchange between buyers and sellers".
Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.
Journal ArticleDOI
The New Public Governance? 1
TL;DR: More than a decade has passed since the publication of Christopher Hood's influential piece that codified the nature of the New Public Management (NPM) (Hood 1991).
Journal ArticleDOI
Understanding Service Convenience
TL;DR: In this article, a more comprehensive and multidimensional conceptualization of service convenience and a model delineating its antecedents and consequences is proposed, and the authors build their case by systematically examining the convenience literature, explicating the dimensions and types of services convenience, developing the overall model and related research propositions, and presenting directions for further research.
Journal ArticleDOI
From city marketing to city branding: Towards a theoretical framework for developing city brands
TL;DR: In this paper, the authors present a theoretical framework to understand the city's brand and its management, which was developed through a review of the literature on both city marketing and the corporate brand.