Showing papers in "Journal of Marketing in 1971"
TL;DR: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to... as mentioned in this paper.
Abstract: Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to...
2,060 citations
TL;DR: In this article, the authors present research findings which indicate that consumers have preferences for different risk resolution strategies when a buyer perceives risk in a purchase he can pursue different strategies of risk resolution.
Abstract: When a buyer perceives risk in a purchase he can pursue different strategies of risk resolution. This article presents research findings which indicate that consumers have preferences for different...
1,323 citations
TL;DR: A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area as mentioned in this paper, and the results of a study, completed six weeks after the introduction of the new gasoline were reported.
Abstract: A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area. This article reports the results of a study, completed six weeks after the introduction of the ne...
258 citations
TL;DR: The marketing concept sparked the interest of business executives and marketing educators when introduced as a pioneering idea some twenty years ago as discussed by the authors, and has since influenced the thinking of marketing educators and business executives.
Abstract: The marketing concept sparked the interest of business executives and marketing educators when introduced as a pioneering idea some twenty years ago. The doctrine has since influenced the thinking ...
223 citations
TL;DR: In this paper, the authors suggest that the traditional marketing concept is under attack and have erred in implementing the marketing concept or has it faltered, and suggest that companies professing to be "customer-oriented" are under attack.
Abstract: Companies professing to be “customer-oriented” are under attack. Have they erred in implementing the marketing concept or has it faltered? The authors suggest that the traditional marketing concept...
209 citations
TL;DR: The recycling of solid wastes is a major ecological goal as mentioned in this paper. But although recycling is technologically feasible, reversing the flow of materials in the channels of distribution, marketing trash through a...
Abstract: The recycling of solid wastes is a major ecological goal. Although recycling is technologically feasible, reversing the flow of materials in the channels of distribution — marketing trash through a...
170 citations
119 citations
TL;DR: In this article, commercial bank card users are more involved in community activities, male and female users interested in new trends, and what role do charge cards play in the user's life style.
Abstract: Are commercial bank card users more involved in community activities? Are male and female users interested in new trends? What role do charge cards play in the user's life style? What are the aspir...
118 citations
TL;DR: In this article, the authors argue that a marketing system that maximizes individual choice and stresses individual satisfaction is anachronistic in a world with growing awareness of its limited environmental resources.
Abstract: Is a marketing system that maximizes individual choice and stresses individual satisfaction anachronistic in a world with growing awareness of its limited environmental resources? The author believ...
101 citations
TL;DR: Opinion leaders are "trusted and informed people who exist in virtually all primary groups." Because they are models of opinion, they can be major influencers on a marketing effort through word-of-mouth as discussed by the authors.
Abstract: Opinion leaders are “trusted and informed people who exist in virtually all primary groups.” Because they are “models” of opinion, they can be major influencers on a marketing effort through word-o...
96 citations
TL;DR: The model presented and the discussion of its major components address questions about psychosocial and behavioral variables in health marketing and provide important insight into social marketing in a health context.
Abstract: What are the important psychosocial and behavioral variables in health marketing? How are they related? How do these variables manifest themselves in less developed countries? What are the sensitiv...
TL;DR: In this article, the science of marketing relevant to the problems and issues concerning the quality of man's life is discussed, and relevance is one of today's key criteria by which the value of people and institutions is judged.
Abstract: Relevance is one of today's key criteria by which the value of people and institutions is judged. Is the science of marketing relevant to the problems and issues concerning the quality of man's lif...
TL;DR: In this article, the authors discuss the ways in which time enters into consumers' product choices, how the consumer perceives the time involved in these choices, and the significance of adding consideration of time for marketing.
Abstract: The author discusses the ways in which time enters into consumers’ product choices, how the consumer perceives the time involved in these choices, and the significance of adding consideration of time for marketing. Time is a neglected dimension in the study of consumer behavior in this article. The implications of time for marketing strategy are described, and new ways to look at both products and markets are suggested.
TL;DR: In this paper, the role of computer technology in the rapid diffusion of multivariate methods is discussed, as well as the role that computer technology plays in the adoption of multi-methods.
Abstract: Can the current multivariate methods revolution in marketing research be explained? What is the role of computer technology in the rapid diffusion of multivariate methods? This article defines mult...
TL;DR: In this paper, the authors explore the nature of theoretical and nontheoretical structures and then evaluate the theoretical structure advanced in a previous Journal of Marketing article and conclude that both theoretical and non-trivial structures are related.
Abstract: The author explores the nature of theoretical and nontheoretical structures and then evaluates the theoretical structure advanced in a previous Journal of Marketing article.
TL;DR: In this article, a planning horizon of 6 months or longer is used to forecast consumer buying trends and the speed, accuracy, and usefulness of these forecasts when the horizon is shortened to 90-day probabilities.
Abstract: Forecasts of consumer buying trends are more frequently being based on surveys of consumers’ “subjective purchase probabilities,” rather than on their verbal “buying intentions.” However, a planning horizon of 6 months or longer is usually employed. What happens to the speed, accuracy, and usefulness of these forecasts when the horizon is shortened to 90-day probabilities?
TL;DR: In this paper, the authors sought to determine the answer to this question through the application of marketing techniques to a non-business enterprise, and found that marketing concepts and tools were effective when applied to nonbusiness enterprises.
Abstract: How effective are marketing concepts and tools when applied to a nonbusiness enterprise? The authors sought to determine the answer to this question through the application of marketing techniques ...
TL;DR: In this paper, the authors find in pessimistic predictions about the survival potential of mankind a sense of urgency to stimulate management's acceptance of "social responsibility" and suggest survival as a th...
Abstract: The authors find in pessimistic predictions about the survival potential of mankind a sense of urgency to stimulate management's acceptance of “social responsibility.” They suggest survival as a th...
TL;DR: The difference in food prices to blacks and to whites is one source of urban unrest as mentioned in this paper, and the author surveys the answers to the question, "Do blacks pay more?" An effort is made to show what is known an...
Abstract: The difference in food prices to blacks and to whites is one source of urban unrest. The author surveys the answers to the question, “Do blacks pay more?” An effort is made to show what is known an...
TL;DR: In this paper, the authors compared social class and income as correlates of buying behavior for a variety of low-cost packaged goods and determined whether social class or income best explained buyers' behavior.
Abstract: This study compares social class and income as correlates of buying behavior for a variety of low-cost packaged goods. Its objective was to determine whether social class or income best explains wh...
TL;DR: In this paper, anxiety-arousing advertising messages are found to be more effective with nonowners of a product than with owners, and an experimental test of this hypothesis is presented.
Abstract: Are anxiety-arousing advertising messages more effective with nonowners of a product than with owners? The author reports on an experimental test of this hypothesis.
TL;DR: In this article, the author questions the procedure and advice given researchers in a previously published analysis of simulated data, and questions the advice given by the authors in a previous published analysis.
Abstract: The author questions the procedure and the advice given researchers in a previously published analysis of simulated data.
TL;DR: The authors believe that the many problems involved in population programs include elements which are more familiar to marketers than to some population experts.
Abstract: Marketers can contribute significantly to relieving the pressures of population problems if they become sensitive to the many delicate issues involved. The authors believe that the many problems in...
TL;DR: In this paper, the authors discuss the limitations of government and business in consumer protection efforts, and raise the role of government, business, and consumers in the consumer protection process, respectively.
Abstract: What should be the roles of government, business, and consumers in consumer protection? The author discusses the limitations of government and business in consumer-protection efforts. He also raise...
TL;DR: In this paper, an experimental premium offer was utilized with Stockholm housewives to produce the intriguing results presented in this study, and they defined and identified elements of behavioral theory relevant to the problem of premium effects.
Abstract: Marketing theory has not focused much attention on the use of premiums. This article attempts to define and identify elements of behavioral theory relevant to the problem of premium effects. An experimental premium offer was utilized with Stockholm housewives to produce the intriguing results presented in this study.