Social media and microtargeting: Political data processing and the consequences for Germany:
TLDR
This paper explores the possibility to identify micro groups of users, which can potentially be targeted with special campaign messages, and how this approach can be expanded to large parts of the electorate, and discusses the ethical and political implications for the German political system.Abstract:
Amongst other methods, political campaigns employ microtargeting, a specific technique used to address the individual voter. In the US, microtargeting relies on a broad set of collected data about ...read more
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Proceedings of the 49th Annual Meeting of the Association for Computational Linguistics: Human Language Technologies
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