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Social Theory and Social Structure

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The article was published on 1949-01-01 and is currently open access. It has received 13688 citations till now. The article focuses on the topics: Social change & Social relation.

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From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

TL;DR: In this article, the authors discuss the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discuss how modern research into industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required.
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Culture and cognition

TL;DR: In this paper, the authors study identity, collective memory, social classification, and logics of action in the context of culture and its connections to identity and collective memory in cognitive psychology and social cognition.
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The life course as developmental theory.

TL;DR: The pioneering longitudinal studies of child development were extended well beyond childhood and eventually followed their young study members up to the middle years and later life, generating issues that could not be addressed satisfactorily by available theories.

The psychological foundations of culture.

John Tooby, +1 more
TL;DR: One of the strengths of scientific inquiry is that it can progress with any mixture of empiricism, intuition, and formal theory that suits the convenience of the investigator as discussed by the authors, which is the case in many sciences.
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Mechanisms linking social ties and support to physical and mental health.

TL;DR: It is argued that there are two broad types of support, emotional sustenance and active coping assistance, and two broad categories of supporters, significant others and experientially similar others, who specialize in supplying different types ofSupport to distressed individuals.