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Journal ArticleDOI

Strategies for value creation in e-commerce:: best practice in Europe

Christoph Zott, +2 more
- 01 Oct 2000 - 
- Vol. 18, Iss: 5, pp 463-475
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TLDR
In this article, the authors investigate strategies for value creation of e-commerce companies and identify two main strategies: efficiency and stickiness, and give examples of European companies that can be considered ''best practice'' companies.
About: 
This article is published in European Management Journal.The article was published on 2000-10-01. It has received 232 citations till now. The article focuses on the topics: Business model & E-commerce.

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Journal ArticleDOI

Influence of customer engagement with company social networks on stickiness

Mingli Zhang, +3 more
- 01 Jun 2017 - 
TL;DR: A model of the influence of customer engagement on stickiness is presented, showing that customer engagement has a direct and positive influence on customer stickiness as well as an indirect influence through customer value creation.
Journal ArticleDOI

Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention

Chin-Lung Hsu, +1 more
- 01 Jul 2016 - 
TL;DR: In this paper, the authors developed a model involving perceived value and social influences, which was then empirically evaluated using survey data collected from 485 users regarding their perception of mobile apps and found that stickiness and social identification significantly influence a user's intention to make in-app purchases.
Journal ArticleDOI

The 4S Web-Marketing Mix model

Efthymios Constantinides
- 01 Mar 2002 - 
TL;DR: This paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes, and identifies two main limitations of the 4Ps framework in online environments.
Journal ArticleDOI

Engendering trust in e‐commerce: a study of gender‐based concerns

Ailsa Kolsaker, +1 more
- 01 Jul 2002 - 
TL;DR: In this paper, the authors examined whether consumer trust appears to vary by gender, and whether one or other gender might potentially be more responsive to e-marketing activities, and found that consumer trust is increasing or declining regardless of gender.
Journal ArticleDOI

Online stickiness: its antecedents and effect on purchasing intention

Judy Chuan-Chuan Lin
- 01 Nov 2007 - 
TL;DR: The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact and suggest that web managers need to put emphasis on the creation of the website stickiness.
References
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Book

Case Study Research: Design and Methods

Robert K. Yin
TL;DR: In this article, buku ini mencakup lebih dari 50 studi kasus, memberikan perhatian untuk analisis kuantitatif, membahas lebah lengkap penggunaan desain metode campuran penelitian, and termasuk wawasan metodologi baru.
Journal ArticleDOI

The Discovery of Grounded Theory: Strategies for Qualitative Research.

Helmut R. Wagner, +2 more
- 01 Jun 1968 - 
Book

Information Rules: A Strategic Guide to the Network Economy

Carl Shapiro, +1 more
TL;DR: Information Rules will help business leaders and policy makers - from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers -- make intelligent decisions about their information assets.
Book

Net Gain: Expanding Markets through Virtual Communities

John Hagel, +1 more
TL;DR: Hagel as mentioned in this paper discussed the effects of virtual communities on business models and marketing strategies. But he did not discuss the impact of virtual community on marketing strategies and did not address how virtual communities can help expand markets, increase visibility, and improve profitability.
Journal ArticleDOI

Reclaiming Qualitative Methods for Organizational Research: A Preface.

Van Maanen, +1 more
- 01 Dec 1979 - 
TL;DR: The label qualitative methods has no precise meaning in any of the social sciences as discussed by the authors and it is at best an umbrella term covering an array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world.