Journal ArticleDOI
Style in Language
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This article is published in The Journal of Aesthetics and Art Criticism.The article was published on 1961-09-01. It has received 763 citations till now. The article focuses on the topics: Style (sociolinguistics).read more
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Journal ArticleDOI
Language, goals, and situations.
TL;DR: A review of social situations in linguistics, psychology and sociology can be found in this paper, where various approaches to conceptualizing social situations are outlined, and recent empirical research on cognitive representations of social episodes is summarised.
Translating for Communicative Purposes across Culture Boundaries
TL;DR: The paper will explore how two basic options: either to transform the text in such a way that it can work under target-culture conditions, or to replace the source-text functions with their respective meta-functions relate to translation typologies.
Book ChapterDOI
Symbolic Resources Processes in the Development and Use of Symbolic Resources
TL;DR: A number of authors in this volume seek to articulate varying viewpoints on which approach shows more promise for public relations as mentioned in this paper, but they do not specify which approach is more suitable for image-based public relations.
Journal ArticleDOI
Wit and Poetry in American Sign Language
Edward S. Klima,Ursula Bellugi +1 more
TL;DR: In this article, a dichotomy is developed between those properties of the heightened use of sign language which are involved more essentially with the structure created by aspects of movement in general and those that are involved purely with the grammatical code itself.
Journal ArticleDOI
The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis
TL;DR: In this article, the authors expand the current state of semiotics for marketing beyond advertising research to the whole gamut of media and consumer touch points in contemporary marketing, from strategic communication to retail design and consumer behavior.
References
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Journal ArticleDOI
Indexical order and the dialectics of sociolinguistic life
TL;DR: The concept of indexical order is introduced in this article to analyze how semiotic agents access macro-sociological plane categories and concepts as values in the indexable realm of the micro-contextual.
Journal ArticleDOI
Language Style as Audience Design
TL;DR: The basic principle of language style is that an individual speaker does not always talk in the same way on all occasions as discussed by the authors, which is one of the most challenging aspects of sociolinguistic variation.
Journal ArticleDOI
The four elementary forms of sociality : framework for a unified theory of social relations
TL;DR: The motivation, planning, production,production, comprehension, coordination, and evaluation of human social life may be based largely on combinations of 4 psychological models: communal sharing, authority ranking, equality matching, market pricing and market pricing.
MonographDOI
Language and Gender
TL;DR: Language and Gender as discussed by the authors is an introduction to the study of the relation between gender and language use, written by two leading experts in the field, who argue that the connections between language and gender are deep yet fluid, and arise in social practice.
Journal ArticleDOI
Politeness phenomena in modern Chinese
TL;DR: This paper presented an account of politeness phenomena in modern Chinese and made a critical comparison between western notions of face and politeness and their Chinese counterparts, and four politeness maxims are formulated and illustrated.