Open AccessJournal Article
Technology Acceptance in Social Media: Review, Synthesis and Directions for Future Empirical Research
Bernd W. Wirtz,Vincent Göttel +1 more
TLDR
A recent meta-study as mentioned in this paper identifies existing studies that observe what exactly leads to user acceptance of the technology underlying social media, which is one of the most prominent models in information technology acceptance research.Abstract:
1. IntroductionIn light of social media's significance for individuals and society, in recent years there has been increasingly widespread discussion of the topic in academia [Khang et al. 2012]. Numerous social media-related research interests exist in various scientific disciplines. These range from politics (e.g., [Park 2013]) to public administration (e.g., [Lampe et al. 2011]), communication sciences and journalism (e.g., [McCauliff 2011]), psychology (e.g., [Leung 2013]), law (e.g., [Sanchez Abril et al. 2012]), education (e.g., [Pritchett et al. 2013]), cultural studies (e.g., [Lim & Palacios-Marques 2011]) and not least economics, business administration (cf., [Khang et al. 2012]) and electronic commerce (e.g., [Wirtz et al. 2013]).In particular, the latter three are not surprising since social media heavily influence both the broader economy and the increasingly digitalized business world. The actors involved, in turn, can use social media for their own purposes, thus implying the practical relevance for all sorts of organizations and companies [Kaplan & Haenlein 2010]. Given this situation, it is not only important for social media providers to know what exactly drives user acceptance of the technology underlying social media, why specific platforms like Facebook, Twitter or YouTube are so successful [Papagiannidis & Bourlakis 2013] but also to know what might determine user acceptance of future social media applications.In this connection, researchers have earlier made well-grounded scientific statements about the increasing diversity, the accordingly growing research potential and a particularly important interest in exploring user acceptance or adoption of social media (e.g., [Shin & Kim 2008; Sledgianowski & Kulviwat 2009]). The importance of this research interest must be emphasized in view of the vast development in the field, with new platforms constantly emerging, e.g. Flickr in 2004, Tumblr in 2007, 9GAG in 2008, Instagram and Pinterest in 2010, Google+ in 2011, Pheed in 2012 and Ello in 2014. Since at times also quite vague business models accompany the latter applications, further questions about the related user acceptance are likely to arise in the future.Therefore, this meta-study seeks to identify existing studies that observe what exactly leads to user acceptance of the technology underlying social media. Since the TAM [Davis 1986] is one of the most prominent models in information technology acceptance research [Venkatesh et al. 2003] and, according to our inquiries, so far also the prevailing theoretical approach regarding users' adoption of social media, this review focuses on studies that are based on the TAM. While especially in the realm of information systems and technology, the body of literature related to social media continues to grow (e.g., [Barelka et al. 2013; El-Haddadeh et al. 2012; Lane & Coleman 2012; Shin 2013]), surprisingly there is a lack of comprehensive literature reviews.In the field of business administration, Khang et al. [2012], for instance, review "... social media research in advertising, communication, marketing and public relations" [p. 279] according to the respective publications' topic, theory and method as well as their "frequency, proportion, and occurrence patterns" [p. 282] in different journals. While this categorization approach is sufficient to gain a more general overview of social media business research, extensive literature reviews of empirical, multivariate studies would be desirable, which present hitherto existing and contradictory research about specific subject areas in social media in a cohesive manner.In this regard, there are indeed several meta-studies about the TAM from more general viewpoints (e.g., [Chuttur 2009; King & He 2006; Legris & Ingham 2003; Schepers and Wetzels 2007; Turner et al. 2010; Venkatesh et al. 2003; Wu & Lederer 2009]). Yet we find hardly any reviews particularly focusing on the TAM and social media. …read more
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Technology acceptance model in educational context: A systematic literature review
Andrina Granić,Nikola Marangunić +1 more
TL;DR: An overview of the current state of research efforts on TAM application in the field of learning and teaching for a variety of learning domains, learning technologies and types of users is provided and empirical evidence on the predictive validity of the models based on TAM presented in selected literature is provided.
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A Systematic Review of Social Media Acceptance from the Perspective of Educational and Information Systems Theories and Models.
TL;DR: The study of social media acceptance and adoption is not a new research topic as discussed by the authors, however, the analysis of the educational and information systems theories/models that are used to examine the soc...
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Watching a Movie Alone yet Together: Understanding Reasons for Watching Danmaku Videos
TL;DR: Danmaku commenting creates a unique co-viewing experience of online videos by overlaying timeline-synchronized user comments on videos, which shows that introverted young men with high openness to new experience are more likely to view Danmaku videos.
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The impact of blockchain on e-commerce: A framework for salient research topics
TL;DR: How blockchain potentially impacts different elements of e-commerce in these respective areas are illustrated, including technological, technological, legal, organizational and quality issues as well as consumer issues.
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Citizen and Open Government: An Empirical Analysis of Antecedents of Open Government Data
TL;DR: In this article, the antecedents of citizens' use of open government data were examined based on technology acceptance and motivation theory, and empirically tested a research model, applying structural equation modeling to survey data collected from 210 citizens.
References
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Journal ArticleDOI
User acceptance of information technology: toward a unified view
TL;DR: The Unified Theory of Acceptance and Use of Technology (UTAUT) as mentioned in this paper is a unified model that integrates elements across the eight models, and empirically validate the unified model.
Journal ArticleDOI
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
TL;DR: This paper discusses many of the important IS success research contributions of the last decade, focusing especially on research efforts that apply, validate, challenge, and propose enhancements to the original model.
Journal Article
Analyzing the past to prepare for the future: writing a literature review
Jane Webster,Richard T. Watson +1 more
TL;DR: A review of prior, relevant literature is an essential feature of any academic project that facilitates theory development, closes areas where a plethora of research exists, and uncovers areas where research is needed.