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Journal ArticleDOI

The affect of Jugaad: Frugal innovation and postcolonial practice in India's mobile phone ecology

TLDR
In this article, the authors draw on social geography, affect studies, and postcolonial media studies to analyse value creation in the Indian mobile phone market, specifically in the deployment of an Indian form of workaround called 'jugaad' and identify this market as a collection of human-technical assemblages that are marketed through a rhetoric of frugal innovation.
Abstract
Previous studies have identified affect as constitutive of and woven into everyday life. Less work has focused on how affect is designed and produced through consumer services and goods to modulate human–technical assemblages for commercial and economic ends. In this paper, I draw on social geography, affect studies, and postcolonial media studies to analyse value creation in the Indian mobile phone market, specifically in the deployment of an Indian form of workaround called ‘jugaad’. Following nonrepresentational analyses of digital practices, I identify this market as a collection of human–technical assemblages that are marketed through a rhetoric of frugal innovation or jugaad. Moving through examples from fieldnotes, case studies, and reports, the analysis of the affective atmospheres of Indian mobile phone marketing communications appraises televised Bharti Airtel adverts. Findings of this analysis suggest affect has spatial, temporal, and economic dimensions, as well as being embedded in everyday e...

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Frugal approach to innovation: State of the art and future perspectives

TL;DR: In this article, the authors carried out a systematic literature review (SLR) and analyzed 113 articles that have been published since 1990, and asked experts to validate the main research gaps they had identified through the SLR.

Philosophy And The Adventure Of The Virtual Bergson And The Time Of Life

Marie Schmidt
TL;DR: In this paper, the authors discuss the problem of people searching for their favorite books like this philosophy and the adventure of the virtual bergson and the time of life, but end up in harmful downloads, rather than enjoying a good book with a cup of coffee in the afternoon.
Journal ArticleDOI

A Bibliometric Map of Intellectual Communities in Frugal Innovation Literature

TL;DR: The purpose is to examine the intellectual structure of the developing domain of frugal-innovation research in order to identify the most active and influential communities, as well as the most seminal works and the mostactive scholars.
Journal ArticleDOI

Urban Planning and European Innovation Policy: Achieving Sustainability, Social Inclusion, and Economic Growth?

TL;DR: In this article, the authors provide a critical analysis of the drivers and effects of the evolution of the European Union's innovation policies by analyzing policy documents, projects funded, and on-the-ground impact on three citizen initiatives.
Journal ArticleDOI

The Queer Ontology of Digital Method

TL;DR: The possibilities of a generative queer engagement with emergent digital and calculative technologies are looked at and a reflexive reevaluation of the politics of queer method is suggested and a realignment of critical attention is suggested.
References
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Location of Culture

Bhabha, +1 more
TL;DR: The postcolonial and the post-modern: The question of agency as discussed by the authors, the question of how newness enters the world: Postmodern space, postcolonial times and the trials of cultural translation, 12.
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Being and Time

TL;DR: In this paper, the authors present an interpretation of Dasein in terms of temporality, and the Explication of Time as the Transcendental Horizon for the Question of Being.
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The Location of Culture

TL;DR: The postcolonial and the post-modern: The question of agency as mentioned in this paper, the question of how newness enters the world: Postmodern space, postcolonial times and the trials of cultural translation, 12.
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The Practice of Everyday Life

TL;DR: In this paper, the authors present a very different view of the arts of practice in a very diverse culture, focusing on the use of ordinary language and making do in the art of practice.
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Steps to an Ecology of Mind

TL;DR: Gregory Bateson was a philosopher, anthropologist, photographer, naturalist, and poet, as well as the husband and collaborator of Margaret Mead as discussed by the authors, and his major work will continue to delight and inform generations of readers.