Journal ArticleDOI
The distorted mirror: Reflections on the unintended consequences of advertising.
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The authors reviewed the work of significant humanities and social science scholars for their thoughts and theories about advertising's social and cultural consequences, in brief, they view adverti cation as a form of marketing.Abstract:
This article reviews the work of significant humanities and social science scholars for their thoughts and theories about advertising's social and cultural consequences. In brief, they view adverti...read more
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Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
TL;DR: In this paper, an alternative meaning transfer model is proposed, which shows how meanings pass from celebrity to product and from product to consumer, and the implications of this model for our understanding of the consumer society are considered.
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The effect of experimental presentation of thin media images on body satisfaction: a meta-analytic review.
TL;DR: Results support the sociocultural perspective that mass media promulgate a slender ideal that elicits body dissatisfaction that supports prevention and research on social comparison processes.
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Social Comparison and the Idealized Images of Advertising
TL;DR: In this paper, it is hypothesized that consumers compare themselves with idealized advertising images, and that exposure to such images may change consumers' comparison standards for what they desire or lower perceptions of their own performance on relevant dimensions; the result is lowered satisfaction.
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Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
TL;DR: The importance of signs and symbols has been widely recognized, but only a handful of consumer researchers have developed theory and research programs based on semiotics, the doctrine of signs as discussed by the authors.
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Clearing the air: identity safety moderates the effects of stereotype threat on women's leadership aspirations.
TL;DR: Exposing participants to gender-stereotypic TV commercials designed to elicit the female stereotype explored whether vulnerability to stereotype threat could persuade women to avoid leadership roles in favor of nonthreatening subordinate roles.
References
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Journal ArticleDOI
The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900–1980:
TL;DR: The tactics and techniques of advertising are examined by a content analysis of 2,000 print ads drawn from the 10 largest selling magazines for each of the first eight decades of the 20th century as mentioned in this paper.
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Market Segmentation and Positioning in Specialized Industrial Markets
Peter Doyle,John Saunders +1 more
TL;DR: In this paper, the authors describe how companies in basic industries are shifting to speciality products in an effort to boost growth and profits, but such moves require often unfamiliar marketing skills, especially in segmentation.
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Twentieth Century Magazine Advertising: Determinants of Informativeness
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Advertising—A Critic's View:
TL;DR: Has advertising degenerated into wasteful and sometimes deceptive promotion of brand rivalry? Since the author of the present article says, “Yes,” it might be well to point out that an old-fashione...
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Advertising: the Central Institution of Mass Society
TL;DR: In the United States, but also in Great Britain, France, Northern Italy, the Low Countries, Northern European countries and Japan, mass society gained momentum during and as a result of the Civil War and increased momentum during the First World War as discussed by the authors.