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The impact of strategy and maturity on business analytics and firm performance: A review and research agenda
Graeme Shanks,Rajeev Sharma,Peter B. Seddon,Peter Reynolds +3 more
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In this article, the authors propose a theoretical framework for understanding how and why business analytics technology and capabilities can lead to value-creating actions that lead to improved form performance and competitive advantage.Abstract:
Business analytics involves interpreting organizational data to improve decision-making and to optimise business processes. It has the potential to improve firm performance and increase competitive advantage. Although many case studies have been reported that describe business analytics applications and speculate about how they might contribute to firm performance, there is no clearly articulated and theoretically grounded model in the literature. This paper proposes a theoretical framework for understanding how and why business analytics technology and capabilities can lead to value-creating actions that lead to improved form performance and competitive advantage. We focus particularly on how strategy and maturity impact business analytics and firm performance. A number of propositions are developed from the framework and a research agenda for empirical evaluation and enhancement of the framework is proposed.read more
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Journal ArticleDOI
Big data analytics in E-commerce: a systematic review and agenda for future research
TL;DR: An interpretive framework is presented that explores the definitional aspects, distinctive characteristics, types, business value and challenges of BDA in the e-commerce landscape and synthesizes diverse BDA concepts that provide deeper insights along the cross-cutting analytics applications in e- commerce.
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Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations
TL;DR: The roles of organisational decision-making processes, including resource allocation processes and resource orchestration processes, need to be better understood in order to understand how organisations can create value from the use of business analytics.
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The analytics paradigm in business research
TL;DR: The purpose in this paper is to illustrate how analytics, as a complement, rather than a successor, to the traditional research paradigm, can be used to address interesting emerging business research questions.
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Business Analytics: Radical Shift or Incremental Change?
Proceedings Article
Creating Value From Business Analytics Systems: The Impact Of Strategy
Graeme Shanks,Rajeev Sharma +1 more
TL;DR: It is argued that dynamic capabilities, enabled by business analytics technology, lead to value-creating actions and ultimately to improved firm performance.
References
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