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The Market for Generic Brand Grocery Products: A Review and Extension:
Martha R. McEnally,Jon M. Hawes +1 more
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In this article, the demographic and psychographic characteristics of the market for generic brand grocery products were reviewed and the results of an examination of panel data relating to the purchase behavio...Abstract:
This article reviews the demographic and psychographic characteristics of the market for generic brand grocery products. The results of an examination of panel data relating to the purchase behavio...read more
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A test of services marketing theory: consumer information acquisition activities
TL;DR: In this article, the authors explored the information needs of service consumers and found that search behavior is motivated in part by perceived risk and the consumer's ability to acquire releva....
Journal ArticleDOI
The introduction and performance of store brands
TL;DR: In this article, the authors present an analytical framework for understanding what makes a product category more conducive for store brand introduction and investigate market characteristics that help explain differences in store brand market share across product categories.
Journal ArticleDOI
The strategic role of retail brands in British grocery retailing
TL;DR: In this article, the evolution of retail brands within British grocery retailing over the past 25 years is discussed, highlighting key issues in defining retail brands which contribute to our understanding of their role and impact upon company strategy.
Journal ArticleDOI
The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment
TL;DR: Research has found that customer satisfaction is positively related to repurchase intention, actual repurchase, market share, and word of mouth, and there is growing recognition among managers of the i...
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A taxonomy of competitive retailing strategies
TL;DR: This research focused on a taxonomic analysis of the limited domain of competitive retailing strategies employed by U.S. supermarket chains for generic brand grocery products using cluster analysis, and an empirically derived taxonomy was developed.
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Journal ArticleDOI
A taxonomy of competitive retailing strategies
TL;DR: This research focused on a taxonomic analysis of the limited domain of competitive retailing strategies employed by U.S. supermarket chains for generic brand grocery products using cluster analysis, and an empirically derived taxonomy was developed.
Journal ArticleDOI
Correlates of Brand Loyalty: Some Positive Results
TL;DR: In this article, the relation between household socioeconomic and personality characteristics and brand loyalty for frequently purchased packaged goods have been investigated from consumer panel data, and the results showed that the relations between household socio-economic and personality traits and brand-loyalty was positively associated with the purchase of packaged goods.
Journal ArticleDOI
Determinants of Private Brand Attitude
TL;DR: In this article, the authors present an approach to segment identification of low-cost consumer goods based on price and promotional elasticity, which is potentially the most useful criteria for market segment identification.
Journal Article
Service Characteristics, Consumer Search, and the Classification of Retail Services
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Can Private Brand Buyers be Identified
Philip C. Burger,Barbara Schott +1 more
TL;DR: In this paper, the authors examined buyers or potential buyers of vastly different products to see if meaningful segments could be created using a model of consumer behavior including demographic, product class salience, product use, and marketing attitude variables.