The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services
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TLDR
In this article, the authors explore the role of some customer personality traits in explaining customer satisfaction in mobile services and explore the relationship between satisfaction and loyalty of mobile services customers, mediated by attitude-to-brand considering the fierce competition and the fast industry growth.About:
This article is published in Spanish Journal of Marketing - ESIC.The article was published on 2020-07-15 and is currently open access. It has received 28 citations till now.read more
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Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)
TL;DR: Wang et al. as discussed by the authors used the theory of planned behaviour (TPB) and extended it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value.
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Mobile payments adoption – introducing mindfulness to better understand consumer behavior
TL;DR: In this article, the authors investigate the main determinants of mobile payment use intention and propose a model integrating mindfulness as a major factor, which complements traditional variables to show how users address the adoption process.
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The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
TL;DR: In this article, a transversal descriptive study based on primary data was carried out using a survey with a sample of 2,515 consumers representing the Spanish population, and the Partial Least Square method was applied to test the hypotheses.
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Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
TL;DR: The difference in purchase behavior between male and female consumers is a well-established narrative because of the considerable differences in their buying preferences and decision-making approac... as mentioned in this paper,.
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Virtual teams are here to stay: How personality traits, virtuality and leader gender impact trust in the leader and team commitment
TL;DR: In this paper , the influence of the personality traits of virtual team workers on team efficiency was analyzed and it was found that extroversion has a positive effect on trust felt in the leader and that this trust had a positive impact on commitment felt toward the team.
References
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TL;DR: The Big Five taxonomy as discussed by the authors is a taxonomy of personality dimensions derived from analyses of the natural language terms people use to describe themselves 3 and others, and it has been used for personality assessment.
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An Investigation into the Determinants of Customer Satisfaction
TL;DR: This article investigated whether it is necessary to include disconfirmation as an intervening variable affecting satisfaction, and whether the effect of disconfirmations is adequacy or adequacy, and concluded that it is not necessary to do so.