Journal ArticleDOI
To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers' Responses Toward Native Advertisements in Online News Media
TLDR
This paper investigated the influence of both disclosure recognition and brand presence on readers' persuasion knowledge (PK) and subsequent evaluations, and found that disclosure recognition resulted in higher conceptual PK, yet this had no effect on readers" attitudinal PK and evaluations.Abstract:
While several studies have focused on native advertisements' disclosures, little research has been conducted on native advertisements' content. Therefore, this study investigated the influence of both disclosure recognition and brand presence on readers' persuasion knowledge (PK) and subsequent evaluations. Results of an online study (N = 290) showed that disclosure recognition resulted in higher conceptual PK, yet this had no effect on readers' attitudinal PK and evaluations. Conversely, high brand presence did not increase readers' conceptual PK, but it did increase attitudinal PK, which subsequently decreased evaluations of the ad, brand, and news medium. Implications are discussed.read more
Citations
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Journal ArticleDOI
The effects of the standardized instagram disclosure for micro- and meso-influencers
TL;DR: This study examined whether this disclosure effectively raises ad recognition, and how this consequently affects consumers' responses to the message, influencer, and brand.
Journal ArticleDOI
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement
Ganga S. Dhanesh,Gaelle Duthler +1 more
TL;DR: In this paper, the effects of awareness of paid endorsements by social media influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge, and behavioral intentions, specifically eWOM intention and purchase intention, were examined.
Journal ArticleDOI
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.
TL;DR: The findings show that a disclosure (if noticed and remembered) can be an effective tool to achieve transparency, but also influences the persuasive outcomes of influencer marketing in online videos.
Journal ArticleDOI
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
TL;DR: Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are impor...
Journal ArticleDOI
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance
Seounmi Youn,Seunghyun Kim +1 more
TL;DR: The authors explored how young millennials understand and respond to newsfeed native advertising on Facebook, rooting their focus on its covert nature of the ad format. Drawing insight from two persua....
References
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Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.
Journal ArticleDOI
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:
TL;DR: Attitude toward the ad (Aad) has been postulated to be a causal mediating variable in the process through which advertising influences brand attitudes and purchase intentions in this paper.
Journal ArticleDOI
The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
TL;DR: The Personal Involvement Inventory (PII) as discussed by the authors is a context-free measure applicable to involvement with products, with advertisements, and with purchase situations, and it has been shown that the PII may be reliably reduced from twenty items to ten items.
Journal ArticleDOI
What is journalism? Professional identity and ideology of journalists reconsidered
TL;DR: The history of journalism in elective democracies around the world has been described as the emergence of a professional identity of journalists with claims to an exclusive role and status in society, based on and at times fiercely defended by their occupational ideology.
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