When Employer Brand Image Aids Employee Satisfaction and Engagement
Gary Davies,Melisa Mete,Susan Whelan +2 more
- Vol. 5, Iss: 1, pp 64-80
TLDR
In this article, the influence of employee characteristics (age, gender, role, and experience) on the effect of employer brand image, for warmth and competence, on employee satisfaction and engagement was investigated.Abstract:
Purpose
The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Design/methodology/approach
Members of the public were surveyed as to their satisfaction and engagement with their employer and their view of their employer brand image. Half were asked to evaluate their employer’s “warmth” and half its “competence”. The influence of employee characteristics was tested on a “base model” linking employer image to satisfaction and engagement using a mediated moderation model.
Findings
The base model proved valid; satisfaction partially mediates the influence of employer brand image on engagement. Age, experience gender, and whether the role involved customer contact moderate both the influence of the employer brand image and of satisfaction on engagement.
Practical implications
Engagement varies with employee characteristics, and both segmenting employees and promoting the employer brand image differentially to specific groups are ways to counter this effect.
Originality/value
The contexts in which employer brand image can influence employees in general and specific groups of employees in particular are not well understood. This is the first empirical study of the influence of employer brand image on employee engagement and one of few that considers the application of employee segmentation.read more
Citations
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Journal ArticleDOI
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
TL;DR: Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in their CSR practices as mentioned in this paper.
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Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia
TL;DR: In this article, the authors examine the theoretical and empirical evidencences of brand loyalty in order to maintain a competitive advantage, the strategy of creating and maintaining brand loyalty plays a vital role.
Journal ArticleDOI
Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation:
Fatih Özcan,Meral Elçi +1 more
TL;DR: In this paper, the authors consider the expectations of employees, particularly their perception of the enterprise, and their beha- ing of the company, as one of the most important factors in business.
Journal ArticleDOI
Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z
TL;DR: In this article, the authors identify a dependence between generation Z's opinions on employer branding measures based on sustainable development taken by companies and the respondents' gender and the main conclusion is that women are more ecologically oriented than men, and following a sustainable development strategy is more important for them.
Journal ArticleDOI
Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction:
TL;DR: In this article, the mediating impact of job satisfaction in the relationship between internal branding and organisational citizenship was examined, considering social exchange theory, and the authors aimed to examine the mediation impact on job satisfaction.
References
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Journal ArticleDOI
A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.
TL;DR: Contrary to antipathy models, 2 dimensions mattered, and many stereotypes were mixed, either pitying (low competence, high warmth subordinates) or envying (high competence, low warmth competitors).
Journal ArticleDOI
The Measurement of Work Engagement With a Short Questionnaire: A Cross-National Study.
TL;DR: In this article, the authors developed a short questionnaire to measure work engagement, a positive work-related state of fulfillment characterized by vigor, dedication, and absorption, which is defined as "a positive work related state of fulfilment".
Journal ArticleDOI
Dimensions of Brand Personality
TL;DR: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,... as mentioned in this paper
Journal ArticleDOI
Dimensions of Brand Personality
TL;DR: In this article, the authors developed a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).
Journal ArticleDOI
Antecedents and consequences of employee engagement
TL;DR: In this paper, the antecedents and consequences of job and organization engagement based on social exchange theory were studied. But, the authors did not consider the relationship between job and organizational engagement.