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Why blog? (then and now): exploring the motivations for blogging by popular American political bloggers

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It is demonstrated that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves, as nearly all motivations for blogging have increased over time.
Abstract
Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers. Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as well as their online and offline behaviors. The findings demonstrate that nearly all motivations for blogging have increased over time, with the most substantial increases occurring in extrinsic motivations. The results also reveal a significant association between extrinsic motivations and blogger online and offline political participation. This study demonstrates that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves.

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References
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Journal ArticleDOI

Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions.

TL;DR: This review revisits the classic definitions of intrinsic and extrinsic motivation in light of contemporary research and theory and discusses the relations of both classes of motives to basic human needs for autonomy, competence and relatedness.
Journal ArticleDOI

Framing as a theory of media effects

TL;DR: A process model of framing is developed, identifying four key processes that should be addressed in future research: frame building, frame setting, individual-level processes of framing, and a feedback loop from audiences to journalists.
Proceedings ArticleDOI

The political blogosphere and the 2004 U.S. election: divided they blog

TL;DR: Differences in the behavior of liberal and conservative blogs are found, with conservative blogs linking to each other more frequently and in a denser pattern.
Journal ArticleDOI

Why we blog

TL;DR: Bloggers are driven to document their lives, provide commentary and opinions, express deeply felt emotions, articulate ideas through writing, and form and maintain community forums.
Proceedings ArticleDOI

Bridging the gap: a genre analysis of Weblogs

TL;DR: A content analysis of 203 randomly-selected Weblogs considers the likely antecedents of the blog genre, situate it with respect to the dominant forms of digital communication on the Internet today, and advance predictions about its long-term impacts.
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This study demonstrates that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves.