How can it help the business drive a competitive advantage?
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01 Jan 2021 27 Citations | Competitive strategies as a Strategic Competitiveness dimension has an important and positive impact on competitive advantage at a 5% level, according to the findings. |
| We argue that, in addition to being able to generate strategic advantage, IT should also be viewed as a strategic necessity that prevents competitive disadvantage in rapidly changing business environments. | |
133 Citations | from this exploratory study suggest that innovation is a key source of competitive advantage. |
| Competitive advantage also partially mediates marketing capabilities to performance relationship. | |
| Also, findings suggest that competitive advantage mediates the relationship between MO and business performance. | |
17 Citations | There is a strong relationship between the business models and the competitive advantage. |
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