Showing papers on "Web standards published in 1996"

The world wide web as an advertising medium

Abstract: This paper discusses the role of the World Wide Web as an advertising medium and its position in the marketing communication mix. It introduces a conceptual framework for measuring the efficiency of a Web site. Efficiency indexes are defined for five Web advertising communication activities, and an overall measure of Web site efficiency measure is presented.

WWW: past, present, and future

Abstract: The World Wide Web is simply defined as the universe of global network-accessible information. It is an abstract space within which people can interact, and it is chiefly populated by interlinked pages of text, images, and animations, with occasional sounds, videos, and three-dimensional worlds. The Web marks the end of an era of frustrating and debilitating incompatibility between computer systems. It has created an explosion of accessibility, with many potential social and economical impacts. The Web was designed to be a space within which people could work on a project. This was a powerful concept, in that: people who build a hypertext document of their shared understanding can refer to it at all times; people who join a project team can have access to a history of the team's activities, decisions, and so on; the work of people who leave a team can be captured for future reference; and a team's operations, if placed on the Web, can be machine-analyzed in a way that could not be done otherwise. The Web was originally supposed to be a personal information system and a tool for groups of all sizes, from a team of two to the entire world. People have rapidly developed new features for the Web, because of its tremendous commercial potential. This has made the maintenance of globalWeb interoperability a continuous task. This has also created a number of areas into which research must continue.

Web-based simulation: some personal observations

Abstract: The web has a short history, but has grown at an exponential pace since its introduction six years ago. Web-based simulation represents the connection between the web and the field of simulation. Web based simulation is not an existing field but rather an idea which represents an interest on the part of simulationists to exploit web technology. To further this cause, I present some issues and concepts in web based simulation to serve as a back drop for a more formal discussion, and potentially the formation of a new simulation sub-area.

A protocol for user awareness on the World Wide Web

Abstract: This paper presents the development of an open awareness protocol for the world wide web. The protocol is intended to convey the presence of users to other web users. To encourage uptake of the systems the protocol adheres to the principles that made the world wide web a success, simplicity and openness. An initial version of the protocol is presented along with servers realising the protocol. The paper concludes by showing how the awareness information can support both 2D and 3D presentations of the World Wide Web.

Ontology-Based Knowledge Discovery on the World-Wide Web

Abstract: This paper describes SHOE, a set of Simple HTML Ontology Extensions. SHOE allows World-Wide Web authors to annotate their pages with ontology-based knowledge about page contents. We present examples showing how the use of SHOE can support a new generation of knowledge-based search and knowledge discovery tools that operate on the WorM-Wide Web.

Guidelines for designing usable World Wide Web pages

Abstract: The proliferation of World Wide Web pages with poor usability is a serious problem because these pages waste user time, discourage exploration and could be responsible for a large amount of unnecessary traffic on the Internet. To alleviate this problem, we are proposing a set of simple guidelines for designing usable Web pages. The guidelines were compiled from a heuristic evaluation of existing Web sites. An experiment was conducted to evaluate the usability of home pages designed with the proposed guidelines. The experiment demonstrated that designers of Web pages can improve the usability of home pages by applying these guidelines.

Web server technology : the advanced guide for World Wide Web information providers

Abstract: Chapter 1 Introduction Chapter 2 Web Server Technology Chapter 3 Web Scripts, Gateways, and Forms Chapter 4 Architecture, Configuration, and Performance of Web Servers Chapter 5 Web Document Distribution and Caching Chapter 6 Searching for Information on the Web Chapter 7 Secure Web Services Chapter 8 Digital Commerce: Risks, Requirements, and Technologies

World Wide Web home page design: Patterns and anomalies of higher education library home pages

Abstract: The World Wide Web (WWW) has become the most visible application of the Internet. Newspapers and popular magazines publish stories on a regular basis about Web sites. The most ubiquitous symbols of the World Wide Web, its Uniform Resource Locator (URL) addresses, are even becoming commonplace on many television commercials. Over the past few years the World Wide Web (along with client applications like Netscape to assist in navigating the Web) has literally brought the Internet to life and to the attention of the general public.

Marketing on the Internet

Abstract: LEVERAGING THE WEB FOR MARKETING--A PREVIEW. Internet Overview. Marketing on the Internet: The Big Picture. SUCCESSFUL MARKETING ON THE INTERNET. The World Wide Web, and Using It for Business. Effective WWW Marketing--An Integrated Approach. Caution, Security, and Customs of the Natives--A Cautionary Tale. CONSTRUCTING EFFECTIVE WEB SITES. Preparing HTML Documents for the World Wide Web. Adding Graphics, Sound, Databases, Action and Interactivity to a Web Site. Homepages That Work: Best Practices for Marketing. ONLINE RESOURCES FOR INTERNET MARKETING. Power-Searching the Web. Important World Wide Web Resources and Sites Supporting Internet Marketing. Business to Business: Cyber-Advertising Agencies, Venture Capital, Web Services, and Information. Expanding your Internet Marketing Tool Kit. Epilogue. Appendices. Glossary. Index.

Do-I-Care: a collaborative Web agent

Abstract: Social filtering and collaborative resource discovery mechanisms often fail because of the extra burden, even tiny, placed on the user. This work proposes an innovative World Wide Web agent that uses a model of collaboration that leverages the natural incentives for individual users to easily provide for collaborative work.

Embedding speech in Web interfaces

Abstract: We describe work in progress at the MITRE Corporation on embedding speech enabled interfaces in Web browsers. This research is part of our work to establish the infrastructure to create Web hosted versions of prototype multimodal interfaces, both intelligent and otherwise. Like many others, we believe that the Web is the best potential delivery and distribution vehicle for complex software applications, and that the functionality of these Web hosted applications should match the functionality available in standalone applications. We discuss our approach to several aspects of this goal.

Integrating DXplain into a clinical information system using the World Wide Web.

Abstract: The World Wide Web(WWW) offers a cross-platform environment and standard protocols that enable integration of various applications available on the Internet. The authors use the Web to facilitate interaction between their Web-based Clinical Information System and a decision-support system-DXplain, at the Massachusetts General Hospital-using local architecture and Common Gateway Interface programs. The current application translates patients laboratory test results into DXplain's terms to generate diagnostic hypotheses. Two different access methods are utilized for this model; Hypertext Transfer Protocol (HTTP) and TCP/IP function calls. While clinical aspects cannot be evaluated as yet, the model demonstrates the potential of Web-based applications for interaction and integration and how local architecture, with a controlled vocabulary server, can further facilitate such integration. This model serves to demonstrate some of the limitations of the current WWW technology and identifies issues such as control over Web resources and their utilization and liability issues as possible obstacles for further integration.

A real time patient monitoring system on the World Wide Web.

Abstract: World Wide Web (Web) technology has become increasingly popular and successful, because it uses standard communication protocols and Hyper Text Markup Language(HTML), and is supported on multiple platforms. Innovations such as server push, secure socket layer and Java make it possible to use the Web as the basis for creating monitoring systems of dynamic processes. This paper presents a project, whose goal is to develop a Web based Intelligent on-line Monitoring system for Intensive Care Units (IMI). IMI has been tested and evaluated in an intensive care unit since October 1995, and the results are promising. After presenting the motivations of using Web technology, we present the system structure and the functionality of IMI as well as the testing and evaluation results. Security issues are also addressed.

Elements of Web design

Abstract: From the Publisher: Elements of Web Design, 2nd Edition is written for people who know design but just don't know the Web. It describes how your skills can be applied to the exciting world of Web design and introduces the terms, tricks, and technologies you'll need to know to get started. When you're done, you'll have a grasp of every element of Web design, from assembling your team through planning your pages and publishing your site online.

Web Page Design.

Abstract: Designing a web home page involves many decisions that affect how the page will look, the kind of technology required to use the page, the links the page will provide, and kinds of patrons who can use the page. The theme of information literacy needs to be built into every web page; users need to be taught the skills of sorting and applying information to their individual needs. Web page design should involve: (1) planning ahead and writing a style sheet to define the who, what, and how of the pages; (2) keeping the pages simple; (3) designing the pages for fast use and allowing the user to have a choice between text and graphics; (4) making the pages readable; (5) showing the interdisciplinary and hierarchical nature of information and knowledge; and (6) keeping the links up-to-date. While HTML programming does not define the document structure as desktop publishing, the time is quickly coming when the principles of desktop publishing will be used in web publishing. The web designer who wants to design a web page that all browsers can use will use the HTML2 standard. There are resources designed to help with a home page and to evaluate information on the Internet for use when designing web pages. Two such resources are highlighted, as well as a sample of the Peru State College Library (Nebraska) home page. (AEF) *********************************************************************** * Reproductions supplied by EDRS are the best that can be made * * from the original document. * *********************************************************************** Web Page Design Lorin Lindsay Peru State College Library Designing a web home page is more than just writing some HTML and putting it out for U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) This document has been reproduced as received from the person or organization originating it. Minor changes have been made to improve reproduction quality. Points of view or opinionsstated in this document do not necessarily represent official OERI position or policy. patrons to use. Many decisions have to be made that effect how thepage will look, the kind of technology required to use the page, the links the page will provide, and kinds of patrons who can use the page. The pages will need a consistent look, feel and way of navigating. The Internet is a mirror of society with all of its glory and glamour as well as its warts and wrinkles. Media attention makes the Internet and web pages sound wonderful and desirable. Yet security leaks, resources that might offend, slowness and URLs that change are some of the sharks swimming the Internet that page design must address. "The greatest problem of the information age is that there's too much information." The amount of information descending upon us is like a giant dust storm about to bury us. Another way to think of it is thatwe are being hit by the shrapnel of the information bomb as it explodes. The 1850 Harvard College catalog stated we could learn all there was to know about science in four years. Today the amount of information we have to sort through is doubling every 18 to 24 months. By the year 2020 it is projected the information we have to handle will double every 73 days or 5 times a yea?. The web page will become the principle medium to handle this information because conventional printing will not be able to keep up. Recently, Borge Sorensen, director of the Copenhagen Public Libraries, said, "The new library will not be judged by its collections but by its potential for connecting users with information.iib' The theme of information literacy needs to be built into every web page. Users need to be taught the skills of sorting and applying information to their individual needs. They need to know what information is needed, how to find it, how to evaluate it, how to use it effectively, and how to keep learning. "They are people prepared for lifelong learning, because they can always find the "PERMISSION TO REPRODUCE THIS MATERIAL HAS BEEN GRANTED BY Lorin Lindsey 2 BEST COPY AVAILABLE TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)."

Web Site Stats: Tracking Hits and Analyzing Web Traffic

Abstract: From the Publisher: This book will run the gamut from an overview of Web statistics,through the technical details of collecting and analyzing information,to using that information to develop strategies and pursue organizational goals.

Novel business uses of independently created hyperlinks in the World Wide Web: basic mechanism and examples

Abstract: Advisory architecture permits on-the-fly delivery of hyperlinks (and rating codes and annotations) to World Wide Web content, where the links and the target content are created by one or more organizations independent of the organization that created the Web content the user is accessing. The user's Web browser or proxy server accesses these advisories through a protocol with a special advisory server. They are available when viewing Web content and when viewing a hyperlink in one Web document that points to another. The hyperlinks are typed, described with a well-defined numeric code as well as textual strings. This paper describes some of the business-to-business and business-to-consumer applications enabled by Advisory architecture. It explains the features of Advisory architecture that support the distribution of hyperlinks for revenue, as well as scenarios in which following the hyperlinks results in crediting the user account. It explains the features that permit advisories and advisory hyperlinks to be recommended by subscribers and then accepted or rejected by the advisory service staff. It speculates as to how this could change advertising and political discourse.

Designing Web graphics.3

Abstract: From the Publisher: This full-color guide will teach you the most successful methods for designing and preparing graphics for the World Wide Web. Completely updated and expanded to include the latest on file formats, file sizes, compression methods, cross-platform web color, and browser-specific techniques, Designing Web Graphics.2 is the definitive graphics guide for all web publishers. Step-by-step instruction in a conversational and easy-to-read style from one of the leaders in the field will help you understand the best methods and techniques for preparing graphics and media for any web site.

Web search strategies

Abstract: From the Publisher: Web browsers of all levels can follow seven steps to finding information on the World Wide Web and the Internet thanks to Web Search Strategies. Learn to locate documents on the Web for virtually every topic of interest, how search engines and spiders work (including Infoseek, Lycos, WebCrawler, Yahoo, Virtual Library), and how to locate Internet resources including--WAIS databases and Usenet postings. The disk includes valuable HTML files for all URLs in the book, as well as Bookware, a searching utility, and Web-O-Deck, a utility for organizing bookmarks.

Author-oriented link management

Abstract: Currently, a major issue with the World Wide Web (WWW) is link management—keeping web structures consistent whenever pages are moved, deleted, or changed. This paper describes a link management technique that helps authors ensure the consistency of their content. This technique, called the change log table/web-walk (CLT/WW) approach, is based on web operations that log the gross changes made by authors to their web pages. We discuss the interesting properties of this approach, including: managing cross-site linking of many web sites, ease of integration into existing content management systems, and decoupling web operations from link management. The issues surrounding this technique and potential extensions to this approach are also discussed.