C
Carlos J. Torelli
Researcher at University of Illinois at Urbana–Champaign
Publications - 74
Citations - 2746
Carlos J. Torelli is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Consumer behaviour & Brand equity. The author has an hindex of 23, co-authored 72 publications receiving 2361 citations. Previous affiliations of Carlos J. Torelli include University of Minnesota.
Papers
More filters
Journal ArticleDOI
Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts
TL;DR: In this article, the authors investigate how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities and reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control.
Journal ArticleDOI
The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research
TL;DR: A review of the existing cross-cultural literature suggests that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism-collectivism as discussed by the authors.
Journal ArticleDOI
Culture and concepts of power.
Carlos J. Torelli,Sharon Shavitt +1 more
TL;DR: Five studies indicate that conceptualizations of power are important elements of culture and serve culturally relevant goals, and provide converging evidence that cultures nurture different views of what is desirable and meaningful to do with power.
Posted Content
Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets
TL;DR: The notion that values are more likely to be expressed through value-congruent judgments and behaviors when individuals think abstractly about their actions, and not when they think concretely is supported.
Journal ArticleDOI
Toward a social psychology of globalization
TL;DR: In this paper, the authors address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the "culturally erosive" effects of globalization, and how individuals harness creative insights from their interactions with global cultures.