行銷硏究 : Marketing research

What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs

Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment ☆

The art of writing literature review: What do we know and what do we need to know?

Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Exploring the Rise of Fandom in Contemporary Consumer Culture

The influence of clan culture on business performance in Asian private-owned enterprises: The case of China

Recent research has shown an interest in investigating consumer motivations that affect the online shopping behavior. It is yet to understand what factors influence online shopping decision process. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. It is found that marketing communication process differs between offline and online consumer decision. Managerial implications are developed for online stores to improve their website.

Online Shopper Behavior: Influences of Online Shopping

A framework for relationship marketing in the professional service context is presented. It proposes that relationship marketing is composed of three parts: a vertical relationship between a firm and its client, an internal relationship within a firm, and a horizontal relationship between a firm and other social publics in the business environment. In addition, an Alliance Identification Map (AIM) is provided to guide a firm to develop and implement strategies to identify, cultivate, and convert alliances. In terms of the AIM approach, clients, employees, and general publics as well as competitors can be valuable alliances of the firm.

AIM: A New Perspective on Relationship Marketing for Professional Services

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Cheng Lu Wang

Papers

Exploring the Rise of Fandom in Contemporary Consumer Culture

The influence of clan culture on business performance in Asian private-owned enterprises: The case of China

Online Shopper Behavior: Influences of Online Shopping

AIM: A New Perspective on Relationship Marketing for Professional Services

Understanding experiential consumption: theoretical advancement and practical implication