C
Cheng Lu Wang
Researcher at University of New Haven
Publications - 78
Citations - 4514
Cheng Lu Wang is an academic researcher from University of New Haven. The author has contributed to research in topics: Emerging markets & China. The author has an hindex of 28, co-authored 66 publications receiving 3558 citations. Previous affiliations of Cheng Lu Wang include Shanghai Institute of Technology & University College West.
Papers
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China
Jiaxun He,Cheng Lu Wang +1 more
TL;DR: Zhang et al. as discussed by the authors examined different underlying mechanisms of cultural identity and consumer ethnocentrism constructs and investigated their different impacts on consumer preferences and buying behavior regarding domestic vs. import brands based on a group of hypotheses derived from theoretical conceptualizations.
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Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self
TL;DR: The authors examined how variations in consumers' connectedness-separateness self-schema, which refers to an individual's perceptions of others as an extension of self or of the self as distinct from others, may explain cultural and gender-level persuasion effects.
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Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Cheng Lu Wang,Xiaohua Lin +1 more
TL;DR: In this paper, the authors identify this shift, explore its causes, and discuss its managerial and theoretical implications, concluding that Chinese people increasingly demand traditional culture components to be part of their consumption experience, coinciding with China's re-emergence as a country of economic and political power.
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The Influence of Hedonic Values on Consumer Behaviors: An Empirical Investigation in China
TL;DR: The authors investigated the influence of hedonic values on the consumer behavior of young Chinese, and found that they are negatively associated with utilitarian orientation and positively associated with novelty seeking, responsiveness to promotion stimuli, and preference for foreign brands.
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The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Cheng Lu Wang,Henry F.L. Chung +1 more
TL;DR: In this article, the authors investigated the relations among market orientation, managerial ties and innovation simultaneously and interactively, from an Asian perspective, and found that customer orientation and interfunctional coordination have a positive impact on innovation.