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Inge Geyskens
Researcher at Tilburg University
Publications - 46
Citations - 8473
Inge Geyskens is an academic researcher from Tilburg University. The author has contributed to research in topics: Private label & Marketing channel. The author has an hindex of 25, co-authored 44 publications receiving 7781 citations. Previous affiliations of Inge Geyskens include Catholic University of Leuven.
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A meta-analysis of satisfaction in marketing channel relationships
TL;DR: In this paper, a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction is proposed, and the resulting model is tested using meta-analysis, and it is shown that the model can be applied to a large number of channels.
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The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Inge Geyskens,Jan-Benedict E.M. Steenkamp,Jan-Benedict E.M. Steenkamp,Lisa K. Scheer,Nirmalya Kumar +4 more
TL;DR: In this paper, the authors consider two types of commitment that may characterize interfirm relationships: affective commitment and calculative commitment, which measures the degree to which channel members experience the need to maintain a relationship with specific partners.
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Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
TL;DR: In this paper, the authors use meta-analytic techniques to quantitatively compare Williamson's Markets and Hierarchies with transaction cost theory, and show that Williamson's markets and hierarchies are similar to ours.
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Generalizations about trust in marketing channel relationships using meta-analysis
TL;DR: In this paper, a meta-analysis examines the role of trust in marketing channels and finds that trust contributes to satisfaction and long-term orientation over and beyond the effects of economic outcomes of the relationship.
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The Market Valuation of Internet Channel Additions
TL;DR: In this paper, the authors assess the impact of adding an Internet channel on a firm's stock market return, a measure of the change in expected future cash flows, and find that, on average, Internet channel investments are positive net-present-value investments.