The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Inge Geyskens,Jan-Benedict E.M. Steenkamp,Jan-Benedict E.M. Steenkamp,Lisa K. Scheer,Nirmalya Kumar +4 more
TLDR
In this paper, the authors consider two types of commitment that may characterize interfirm relationships: affective commitment and calculative commitment, which measures the degree to which channel members experience the need to maintain a relationship with specific partners.About:
This article is published in International Journal of Research in Marketing.The article was published on 1996-10-01 and is currently open access. It has received 1131 citations till now. The article focuses on the topics: Organizational commitment & Relationship marketing.read more
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Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality
TL;DR: In this paper, the authors integrate customer satisfaction and commitment as relationship quality dimensions that partially mediate the relationship between three relational benefits (confidence benefits, social benefits, and special treatment benefits) and the two outcome variables.
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
TL;DR: In this paper, the authors investigate retailer-consumer relationships, and show that different relationship marketing tactics have a differential impact on consumer perceptions of a retailer's relationship investment, and demonstrate that perceived relationship investment affects relationship quality.
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Consumer Trust in an Internet Store: A Cross‐Cultural Validation
TL;DR: A cross-cultural validation of an Internet consumer trust model is reported on, which examined both antecedents and consequences of consumer trust in a Web merchant and provides tentative support for the generalizability of the model.
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A meta-analysis of satisfaction in marketing channel relationships
TL;DR: In this paper, a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction is proposed, and the resulting model is tested using meta-analysis, and it is shown that the model can be applied to a large number of channels.
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Brand trust in the context of consumer loyalty
TL;DR: In this article, the authors investigated the role of trust as a variable that generates customers' commitment, especially in situations of high involvement, in which its effect is stronger in comparison to overall satisfaction.
References
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Economic Action and Social Structure: The Problem of Embeddedness
TL;DR: In this article, the extent to which economic action is embedded in structures of social relations, in modern industrial society, is examined, and it is argued that reformist economists who attempt to bring social structure back in do so in the "oversocialized" way criticized by Dennis Wrong.
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The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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On the evaluation of structural equation models
Richard P. Bagozzi,Youjae Yi +1 more
TL;DR: In this article, structural equation models with latent variables are defined, critiqued, and illustrated, and an overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence.
Book
Exchange and Power in Social Life
TL;DR: In a seminal work as discussed by the authors, Peter M. Blau used concepts of exchange, reciprocity, imbalance, and power to examine social life and to derive the more complex processes in social structure from the simpler ones.