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Jayson L. Lusk

Researcher at Purdue University

Publications -  395
Citations -  16842

Jayson L. Lusk is an academic researcher from Purdue University. The author has contributed to research in topics: Willingness to pay & Common value auction. The author has an hindex of 63, co-authored 385 publications receiving 14769 citations. Previous affiliations of Jayson L. Lusk include San Diego State University & West Texas A&M University.

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The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States

TL;DR: In this article, the benefits of country-of-origin labels (COOL) to producers and consumers from countries in different locations and levels of economic development are not clear, and little is known about the importance of COOL information relative to other credence attributes, especially in non-meat food products.
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Predicting Food Prices using Data from Consumer Surveys and Search

TL;DR: This paper investigated the ability of Internet search-based index related to food prices (the Google trends index) and survey-based sentiment indices (the index of consumer sentiment) to predict changes in food-related BLS prices from January 2004 to July 2015.
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Effects of cheap talk on consumer willingness-to-pay for golden rice

TL;DR: This article explored the effect of cheap talk in a mass mail survey using a conventional value elicitation technique and found that cheap talk was effective at reducing willingness to pay for most survey participants.
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Cognitive Biases in the Assimilation of Scientific Information on Global Warming and Genetically Modified Food

TL;DR: This paper found that assimilation of information is dependent on prior beliefs and that the failure to update beliefs in a Bayesian fashion is a result of several factors including: misinterpreting information, illusionary correlations, selectively scrutinizing information, information processing problems, knowledge, political affiliation, and cognitive function.
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Farm Producers' Household Consumption and Individual Risk Behavior after Natural Disasters

TL;DR: The authors found that food and miscellaneous expenses are the most sensitive to income losses, while decreasing absolute risk aversion among producers after the income loss shock, indicating that postdisaster producers' risk preferences are important for business decisions.